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Data from Basis Technologies Reveals How U.S. Consumers Will Navigate the Holiday Shopping Season
CHICAGO – June 26, 2025 – Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, today announced survey results showing that 35% of U.S. consumers expect their holiday gift spending this year to increase from last year. However, half of respondents (49%) want to spend the least amount of money as possible on gifting. The majority of those who will increase spend (62%) say that it is because of inflation driving up prices of gifts. Additionally, 41% of consumers say they will stop buying from a retailer that doesn’t align with their personal values.
The Basis Technologies’ annual holiday shopping study unveils data about what influences people, when and where to reach them, and what they plan to spend on for the 2025 holidays. The study also reviews how certain behaviors in 2024 compare to this year’s projections. It was conducted with audience research firm GWI and completed in May using responses from more than 2000 U.S. consumers age 16+. The report, ‘2025 Holiday Shopping and Advertising Trends,’ is available at: https://basis.com/reports/2025-holiday-shopping-advertising-trends-report.
Below are additional highlights.
Influence:
Timing:
Reach
Spend
“For the holidays, shoppers want more than deals. Influence will come from both social platforms and social values as U.S. consumers will approach the shopping season with careful planning and deeper purpose,” said Maggie Nemoy, VP of research and insights, Basis Technologies. “Although budgets are top of mind for many shoppers, they are also thinking about emotional connections and values alignment for their commerce. To make this season truly memorable for their customers and businesses, brands must meet practical needs while tapping into emotional drivers like connection, culture, and principles.”
To win in the 2025 holiday marketing cycle, Basis Technologies offers this guidance for brands:
Basis Technologies provides omnichannel advertising automation to help marketers to reach customers on any site or app on any digital device.
About Basis Technologies
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at https://basis.com.
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Contact:
Anthony Loredo
917-573-4157