Digital Out-of-Home

Reach your audience where life happens with Basis Technologies.

What is Digital Out-of-Home Advertising?

Digital out-of-home (DOOH) advertising includes any paid media displayed publicly on screens outside the home. Unlike traditional out-of-home, DOOH supports dynamic creative and features advanced technical capabilities like targeting, measurement, and programmatic activation.
of consumers have visited a DOOH venue in the last 30 days (Vistar)
of ad executives believe DOOH provides innovative opportunities (VIOOH)

DOOH is Better With Basis

Engage your target audience in real-world moments with attention-grabbing messages. Basis brings DOOH advertising to your fingertips so you can get the most out of your omnichannel digital media campaigns.

Digital Out-of-Home Formats & Mediums

Large Format

Large screens that reach consumers 
in mostly outdoor environments.

illustration of cars and billboards

Examples: outdoor billboards, bus shelters, public transportation, etc.


Screens that reach consumers
in shopping destinations.

illustration of a purchase

Examples: retailers, convenience stores, liquor stores, pharmacies, etc.


Screens that reach consumers in contextually relevant environments.

illustration of buildings

Examples: malls, gyms, office buildings, bars, restaurants, event venues, doctor’s offices, etc.

Vistar Media logoPlace Exchange logo
Basis Technologies partners with Vistar and Place Exchange to bring digital out-of-home to Basis, allowing users to activate and self-manage their DOOH campaigns directly in the platform.

Access over 740,000 DOOH Venues across the US

Benefits of DOOH Advertising

icon of a line connecting dots

Enhance the Customer Journey

Reach consumers in real-world moments throughout their daily routine

icon of a unicorn head

Make a Splash

Deliver ads that are bold, eye-catching, and memorable to consumers

icon of a footprint

Reach Your Audience at Scale

Deliver ads in high-traffic areas where
your audience is most likely to see them

icon of an eye

Be Seen

DOOH ads are highly viewable and cannot be skippable or blocked

icon of a circle and a square connected by a line

Take Control

Execute your own DOOH campaigns with programmatic DOOH (pDOOH)

icon of a dollar sign in a circle

Maximize Revenue

DOOH targeting is 100% anonymized and inherently privacy-friendly


Add digital out-of-home to your media strategy with Basis. Basis Technologies brings the experience of our Media Services organization, backed by the industry’s most comprehensive and automated digital media platform. We activate DOOH advertising through both our managed service and self-service offerings, so you can reach your audience your way.
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See how Basis can power your omnichannel advertising campaigns.
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