"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with to varying degrees. Indeed, the biggest challenges facing agencies are inefficient processes, rising costs, shrinking profits, and siloed and disconnected systems, according to the "2025 Advertising Agency Report." The report, conducted by advertising automation technology firm Basis Technologies, is based on a survey of nearly 200 agency professionals."
Read more from the ANA.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional ...
