Ad Holding Companies Roll Up and Slim Down

"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with to varying degrees. Indeed, the biggest challenges facing agencies are inefficient processes, rising costs, shrinking profits, and siloed and disconnected systems, according to the "2025 Advertising Agency Report." The report, conducted by advertising automation technology firm Basis Technologies, is based on a survey of nearly 200 agency professionals."

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