"When you walk into a grocery store to buy produce, you usually look at the label. You want to know if the apples are organic, what country they were grown in and whether they meet your standards. Depending on your values, you evaluate several factors and make an informed choice based on clear origin data.

The same principles apply in programmatic advertising, but agency buyers and DSP users rarely get that level of transparency. Billions of bid requests flow through the ecosystem every day, passing through hidden technology providers that buyers can’t observe. These undeclared intermediaries introduce friction, enforce unexpected creative policies and siphon efficiency out of the media spend."

Read more from Basis' Chris Coupland in the Advertising Week blog.

"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in the summer, promotions creep further into the fall, and by September, it can feel like the holiday marketing train is already packed.

However, for marketers that aren’t advertising Halloween in July or Christmas in August, opportunity isn’t lost. Findings from Basis’ report reveal that holiday shopping now stretches from September to late December, with influence building over time."

Read more from Maggie Nemoy of Basis in TotalRetail.

“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates + Causes at Basis Technologies, a digital advertising and media platform. “It’s more a question of how much are they willing to pay.”

Read more on CNBC.

"As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in retail and digital commerce and identifying how those trends will affect the marketing practice. Her latest focus was on the holiday season — a time of abundant opportunity for brands that know how to get their messaging and targeting right.

On this episode of On Scope, Maggie joins host Mike Berberich to discuss how economic uncertainty and emerging consumer behaviors are poised to affect not just the 2026 holiday season but every holiday season going forward."

Watch the episode on ANA.

Basis has made the shortlist for The Drum B2B World Fest Awards.

Our 'Seamless' campaign is nominated in the category for 'The Creative Aces - Integrated Campaign $0.5-2.5m.'

Global B2B legends and actual rockstars are on the bill for B2B World Fest 2026. World Fest hosts a slate of shows made in front of a live audience: Heartlands, the anchor desk where B2B’s biggest conversations happen. Bravehearts, the interviews you only get by making a brave call. Pressure, game shows with real stakes and racing pulses. Heart of the Matter, the debates the industry needs to have. And Heart & Craft, the stories behind the best work on The Drum Awards shortlist.

Learn about Basis' entry on The Drum.

"Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional workplace culture and employee satisfaction."

Basis is ranked No. 22 in 2026 for Best Medium Workplaces!

Read more on Great Place to Work.

"The AdExchanger Awards recognize the organizations, technologies and teams driving measurable impact across today’s advertising ecosystem...

Winners will be revealed live at the AdExchanger Awards Gala during Programmatic I/O New York on September 28 at the New York Marriott Marquis, where senior leaders from across advertising, media and ad tech will gather to celebrate the industry’s most impactful work."

Basis, in collaboration with our partners, has been named a finalist for the 2026 AdExchanger Awards in two categories -- 'Best Use of Data by and Agency' and 'Best Account Support.' This is the seventh consecutive year Basis has been nominated for this awards program.

Read more on AdExchanger. 

"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off when everything, and everyone, comes together to celebrate.

None of that work happens on its own. It gets built, piece by piece, for weeks in advance. And the actual holiday shopping looks awfully similar."

Read more from April Weeks of Basis in Ad Age.

"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance.

CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US television viewing time and is expected to surpass linear TV in daily time spent this year. Furthermore, CTV now represents 47.5% of total programmatic ad spend, making it the largest programmatic environment. 

Yet, buyers are increasingly scrutinizing that investment."

Read more in AdExchanger.