"The wait is over — the 2025 AdExchanger Awards winners have been revealed!"
Basis, together with our partners WKQ Media and Engage Michigan, won the 2025 AdExchanger Award for Best Data-Driven TV Campaign. Basis was also finalist for the Best Account Support and for the Rising Star categories. Basis has been an honoree for the past six years in a row and now a 5x winner.
See the complete list of winners and honorees on AdExchanger.
"Artificial intelligence has the potential to be a powerful force multiplier for business. But its promise will not be realized unless connective infrastructures are built to support it.
In its current state, the AI floodgates feel like they’ve truly opened. While day-to-day AI use has been scaling quickly over the last three years, Basis Technologies’ survey shows that 85 percent of marketing and advertising professionals use AI at least once a week. The change in attitude in the advertising industry towards AI integration has been noticeable. What was once considered a nice-to-have has quickly become mission-critical."
Read more from Basis Technologies' Tyler Kelly in Ad Age.
"Now in their 21st year, the OMMA Awards honor the best in Online Media, Marketing and Advertising with 58 categories across two sections: Excellence in Online Advertising and Excellence in Media & Marketing. Whether by channel, industry sector or medium, the OMMA Awards cover every corner of the digital advertising industry."
Basis is a finalist in two categories!
Basis is nominated for the Online Marketing Excellence Award in the Business-to-Business category for our 'New' Golden Age of Advertising campaign.
Engage Michigan, WKQ Media, and Basis are nominated for the Online Marketing Excellence Award in the Politics category for our collaborative work on the MI Supreme Court Rocks campaign.
Read more in OMMA.
"It’s a Party! The editors of AdExchanger present the 2025 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic. Join us on Sept. 29 as we unveil the winners and celebrate with a night of inspiration, recognition, and fun at the close of Day One of Programmatic I/O New York."
Basis Technologies is a finalist in three categories:
Read more in AdExchanger.
"Roughly 25% of marketing and advertising leaders have used AI to replace human employees, according to a new report from ad tech company Basis Technologies. Last year’s report, which also asked the same question, found that roughly 18% of marketing and advertising leaders had used AI to replace human employees."
Read more in Ad Age.
"With this new tool, brands will be able to target people who stay longer on their websites—making it easier to reach the right audience and move them closer to buying, said Lauren Kramer, director of social media solutions at Basis Technologies."
Read more in Adweek.
“For clients currently on TikTok, they’re all interested in tapping into search. Especially clients who are really strong in paid search performance, they’re now seeing TikTok as a little bit of an extension to that,” said the ad tech firm’s vp of social media solutions Courtney Shaw.
Read more in Digiday.
"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with to varying degrees. Indeed, the biggest challenges facing agencies are inefficient processes, rising costs, shrinking profits, and siloed and disconnected systems, according to the "2025 Advertising Agency Report." The report, conducted by advertising automation technology firm Basis Technologies, is based on a survey of nearly 200 agency professionals."
Read more from the ANA.
Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of Meta’s book to mitigate that risk. When it launched Threads in July 2023, the company used Instagram to drive users toward its new property. ByteDance might well choose to engineer a similar transition, Shaw said. “TikTok is very much ingrained in U.S. culture and I could foresee the current app clearly explaining the benefits of M2 and then linking out viral content in M2 to gather engagement.”
Read more in Digiday.
