"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better.

However, as digital advertising becomes more fragmented, campaign performance is no longer the primary challenge agencies face."

Read more from Basis' Mike Olson in AdExchanger.

"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the past two years, according to recent research from Basis.

The report was based on data from a survey of 213 advertising industry professionals.

Two-thirds of respondents say digital advertising has gotten harder over the past two years."

Read more in MarketingProfs.

"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and agency teams that created award-winning B2B marketing."

Basis received a Silver ANA B2 Award in the Media Strategy category! The recognition honors Basis' marketing program that blended creative storytelling with the precision and automation capabilities of Basis' own advertising platform. The 2026 B2 Awards presented the honorees and winners at the ANA Masters of B2B Marketing Conference in Chicago in June.

Read more on the Association of National Advertisers' winners page.

"InMarket and Basis have expanded their partnership to enhance retail media measurement for Basis users. With this partnership, Basis users now have native access to InMarket's full suite of outcome measurement capabilities and a collection of unique retail media network (RMN) and incremental lift audiences, comprised of known responders (visits/purchasers). They can also connect ad exposure to real-world visits and sales outcomes across all retailers and RMNs. Incremental sales lift measurement capabilities will also be extended to support clients across the dining, consumer packaged goods, and automotive verticals."

Read more in CRM Magazine.

"As marketers search for incremental reach across an increasingly fragmented media landscape, audio advertising is emerging as a powerful complement to CTV, social, and digital video. A new partnership between Basis and DAX highlights how programmatic audio, audience targeting, and omnichannel campaign management are reshaping media planning."

Read more in StreetFight.

"As three in four Americans consume digital audio every week, is the channel poised to play a greater role in election advertising? A new partnership between digital ad exchange DAX US and Basis is targeting political campaigns and their ad agencies as the 2026 election cycle looms."

Read more in InsideRadio.

"Political advertisers heading into the 2026 election cycle have a new avenue into premium audio inventory, as Global Media’s DAX US has struck an exclusive integration with Basis, the cross-channel media orchestration platform. DAX US, which reaches more than 100 million U.S. listeners across ad-supported streaming and podcast platforms, will make its political inventory available only through Basis."

Read more in Radio + Television Business Report.

"The ANA is proud to announce the finalists for the 50th Annual B2 Awards!

This is a preliminary list of winners. The Gold, Silver and Bronze Awards in each category will be revealed at the B2 Awards Gala on June 4 at the 2026 ANA Masters of B2B Marketing Conference, taking place June 1 - 5 in Chicago, IL. Don't miss this opportunity to see the best in B2B and network with other B2B professionals! 

The bar set by the jury in determining which submissions were worthy of B2 Awards has never been higher, so the teams appearing on this list truly represent the leaders in B2B marketing - defining B2B marketing excellence."

Basis is among the WINNERS for the Association of National Advertisers 2026 B2 Awards! The ANA B2 Awards celebrate the best of business-to-business marketing. We are in the Media Strategy category for our ad campaign created by our in-house marketing team.

Read more on the ANA B2 Awards page.

"Once again, the advertising industry is in the midst of a technological gold rush. The current hype around AI reflects a familiar pattern: sweeping claims, breathless predictions and a rush to declare that it will finally “fix” everything. It won’t.

While AI has transformative potential, it isn’t a cure-all to some of advertising’s biggest problems. Because problems like wasted spend, burned-out teams and opaque results are not primarily technological, they’re structural."

Read more from Basis' Robert Kurtz in StreetFight.