"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its staff with tools to “bring their best selves to work every day.” Basis offers paid sabbaticals every four years, along with access to mental health support and career development programs—benefits that embed work-life balance into daily practice and advance the firm’s focus on creative, impactful work.
Basis is No. 1 in Ad Age Best Places to Work among companies with 151+ employees for the third consecutive year."
Read more in Ad Age.
"DirecTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for programmatic DOOH media, enabling buyers to access DirecTV Remote inventory using the same workflows as other programmatic channels through the DSP of their choice, including Basis, The Trade Desk and more, with plans to make this inventory even more widely available in the first quarter of this year."
Read more in Advanced Television.
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this morning announced they are integrating their systems in a way they claim will "automate the entire media campaign process from start to finish."
Read more in MediaPost.
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break through
the noise of drab, value-proposition marketing with attention-grabbing tactics. A notable
example from this year is Basis Technologies' award-winning campaign, produced by Bottle
Rocket Media, which brought nostalgia and creativity to a B2B audience in the digital
advertising world."
Read more in eMarketer.
"ADWEEK’s inaugural Tech Stack Awards celebrate the companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and media.
From strategic uses of agentic AI to next-gen creative tools to cutting-edge measurement solutions, these awards recognize the products redefining how brands connect, engage, and grow."
Basis was named a Tech Stack Award winner for the Buy-Side Programmatic Platform/Product category!
Read more in Adweek.
"Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional workplace culture and employee satisfaction."
Basis has been named the number 12 best workplace for parents among small- and medium-sized businesses in the U.S.
Read more in Great Place to Work.
Expert’s take: “I’m focusing on OpenAI’s emphasis on memory with this release,” said Robert Kurtz, strategic business outcomes partner at Basis Technologies. “Down the road, this memory layer could be what helps advertisers connect ads to products or services in which Atlas users would be interested based on their chat history. It could provide valuable hints at personalized seasonality, signaling when a user might be ‘in-market’ for a product or service before they even start searching for it.”
Read more in Ad Age.
"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees that greater interoperability is the answer. So what’s standing in the way?
For many platforms, keeping data locked inside a single ecosystem ensures revenue, even if it makes life harder for buyers. Most advertisers juggle three or more DSPs, plus multiple social, search and retail media platforms, with reporting often held together by Scotch tape and bubble gum.
The real path forward is clear: Platforms must connect and “play nice,” even with competitors."
Read more from Basis EVP of Client Development Grace Briscoe in AdExchanger.
"Inefficient processes are agencies’ top pain point, per Basis (see chart). Horizon and Havas pitched their JV as a way to streamline operations and pool resources. By merging Horizon’s Blu and Havas’ Converged.AI into BluConverged, they aim to fix inefficiencies in data analysis and activation."
Read more in eMarketer (subscription).
