"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and social channels. 

While in the past the platform had digested all types of data from search and social, the company has just launched a rebuilt system in beta to support media buying, dashboards and visualization tools, with the ability to share and schedule reports."

Read more in MediaPost.

"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of agency leaders identify inefficient processes as their biggest challenge, according to Basis Technologies research.

Rising costs and shrinking profits followed closely at 42.7% each, while 42.1% pointed to siloed or disconnected systems."

Read more in eMarketer.

"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly known as Centro has a followup to its Webby-nominated B2B campaign Welcome to the Golden Age, set in a 1960s Mad Men-era inspired ad agency. Seamless features the Joan-like star enjoying a day at a fictional country club, breaking down the ways industry professionals can simplify their operations so they too can enjoy a day doing whatever they want."

Read more in Campaign.

"As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new members -- Adobe, Ampersand, Basis Technologies, Hearst Television, Invidi Technologies and iSpot -- and unveiled a scientific-sounding "Addressable Table of Elements" developed by consultant and blogger Evan Shapiro to reframe how the ad industry thinks about the medium."

“I think the benefits of cost efficiencies outweigh some of that upfront commitment and the pricing — the larger monetary commitment,” said Lindsey Freed, svp of media investment at Basis Technologies. “With more CTV streaming [and] programmatic buying, we’re seeing the rate efficiencies and the ability to target in very similar ways — it’s what the buzz is all about … The flexibility of being able to execute across that media, rather than committing a large dollar amount upfront is really where we’re going to see the shift.”

Basis Technologies was named a finalist for The Drum Awards for Marketing Americas in the B2B category. We are recognized for our 'New Golden Age of Advertising' campaign from this past year.

The Drum Awards for Marketing Americas showcase campaigns that resonate deeply with audiences, judged by the world's top brands and biggest budget holders. It celebrates marketing teams that don't just communicate—they connect, inspire, and deliver tangible results.

Read the full list of nominees on The Drum.

"If people are a company’s greatest asset, then CHROs have a lot riding on their shoulders. From delivering a winning culture to introducing fresh recruitment strategies, they are stewards and strategists who are responsible for a company’s talent and performance blueprint -all of which drives the business forward. To honor the contributions of these incredible leaders, HRO Today is proud to present the annual CHRO and HRD of the Year Awards."

Basis' chief people officer, Emily Barron, was named a 2025 Leader of Distinction by HRO Today. This award program honors CHROs with the capabilities to adapt to a competitive business environment in order to deliver the insight needed for HR transformation. These CHROs are responsible for providing leadership to ensure talent acquisition and retention, business growth, and a culture that can lead in a global workforce.

Read the full list of honorees in HRO Today.

"Merger and acquisition activity is swirling in ad tech. With economic volatility, there are tighter public markets, and private ad tech companies are looking for deals to fortify their businesses. Ad agencies are looking at their ad tech partnerships to ensure their value, said Tyler Kelly, president of demand-side platform Basis Technologies. Kelly has been attending Possible since its first year in 2023, and said it’s already evolved from an intimate get-together to a venue for wheeling and dealing."

Read more in Ad Age (subscription).

"The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community.  On June 5, 2025, AdExchanger and AdMonsters will present awards to the 2025 Top Women in Media and Ad Tech Honorees at the always fun and inspiring Top Women Awards Gala in New York City."

Basis leaders Katie McAdams and Noor Naseer were recognized as honorees for this award. Katie was named to the Revenue Growth Change Makers category and Noor was named to the Programmatic Storytellers category.

Read more in AdMonsters.