"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually paying off, per a report from Basis.

Roughly 60% of US marketing and advertising professionals use genAI or agentic AI every day—an increase of 33.6% YoY, the report found."

Read more in eMarketer (freemium subscription).

"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their workflow and well over a year since they began testing agentic platforms and AI has already become baked in with agents now seen as supplemental members of the team, albeit still more like juniors than mid- to senior-talent.

It's almost like having an assistant planner," is how Ad+genuity Director of Digital Media & Strategy Kayla Coe characterized the current status on her team when I interviewed her late last week ahead of the release of an annual study on the adoption of AI by digital media planning and buying platform Basis Technologies."

Read more in MediaPost.

"Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains.

We can buy impressions in milliseconds and continuously optimize, yet, on the back end, we’re still exporting spreadsheets and manually reconciling invoices against contracts and delivery. The more sophisticated the front end gets, the less sustainable the reconciliation becomes.

This creates pain for accounting teams and economic friction for agencies. Manual work, meanwhile, erodes margins, and delayed billing means cash-flow pressure across the business (not to mention that it drives CFOs crazy)."

Read more from Basis' Mike Olson in AdExchanger.

"The AdExchanger Awards celebrate the organizations, technologies and teams driving measurable impact across today’s advertising ecosystem.

On September 28, more than 250 senior leaders from across advertising, media and ad tech gathered in New York City for the 2026 AdExchanger Awards Gala during Programmatic I/O New York, celebrating the industry’s most impactful work at the New York Marriott Marquis."

Basis, along with our client Noodles & Company, was a winner in the Best Account Support category! This is the sixth time we've won an AdExchanger Award. Basis also received an honorary mention with our client Innocean for the Best Use of Data category.

Read the full list of winners and honorees on AdExchanger.

"When you walk into a grocery store to buy produce, you usually look at the label. You want to know if the apples are organic, what country they were grown in and whether they meet your standards. Depending on your values, you evaluate several factors and make an informed choice based on clear origin data.

The same principles apply in programmatic advertising, but agency buyers and DSP users rarely get that level of transparency. Billions of bid requests flow through the ecosystem every day, passing through hidden technology providers that buyers can’t observe. These undeclared intermediaries introduce friction, enforce unexpected creative policies and siphon efficiency out of the media spend."

Read more from Basis' Chris Coupland in the Advertising Week blog.

"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in the summer, promotions creep further into the fall, and by September, it can feel like the holiday marketing train is already packed.

However, for marketers that aren’t advertising Halloween in July or Christmas in August, opportunity isn’t lost. Findings from Basis’ report reveal that holiday shopping now stretches from September to late December, with influence building over time."

Read more from Maggie Nemoy of Basis in TotalRetail.

“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates + Causes at Basis Technologies, a digital advertising and media platform. “It’s more a question of how much are they willing to pay.”

Read more on CNBC.

"As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in retail and digital commerce and identifying how those trends will affect the marketing practice. Her latest focus was on the holiday season — a time of abundant opportunity for brands that know how to get their messaging and targeting right.

On this episode of On Scope, Maggie joins host Mike Berberich to discuss how economic uncertainty and emerging consumer behaviors are poised to affect not just the 2026 holiday season but every holiday season going forward."

Watch the episode on ANA.

Basis has made the shortlist for The Drum B2B World Fest Awards.

Our 'Seamless' campaign is nominated in the category for 'The Creative Aces - Integrated Campaign $0.5-2.5m.'

Global B2B legends and actual rockstars are on the bill for B2B World Fest 2026. World Fest hosts a slate of shows made in front of a live audience: Heartlands, the anchor desk where B2B’s biggest conversations happen. Bravehearts, the interviews you only get by making a brave call. Pressure, game shows with real stakes and racing pulses. Heart of the Matter, the debates the industry needs to have. And Heart & Craft, the stories behind the best work on The Drum Awards shortlist.

Learn about Basis' entry on The Drum.