"Brands have shaken up B2B ad campaigns in recent years, with many trying to break through
the noise of drab, value-proposition marketing with attention-grabbing tactics. A notable
example from this year is Basis Technologies' award-winning campaign, produced by Bottle
Rocket Media, which brought nostalgia and creativity to a B2B audience in the digital
advertising world."
Read more in eMarketer.
"ADWEEK’s inaugural Tech Stack Awards celebrate the companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and media.
From strategic uses of agentic AI to next-gen creative tools to cutting-edge measurement solutions, these awards recognize the products redefining how brands connect, engage, and grow."
Basis was named a Tech Stack Award winner for the Buy-Side Programmatic Platform/Product category!
Read more in Adweek.
"Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional workplace culture and employee satisfaction."
Basis has been named the number 12 best workplace for parents among small- and medium-sized businesses in the U.S.
Read more in Great Place to Work.
Expert’s take: “I’m focusing on OpenAI’s emphasis on memory with this release,” said Robert Kurtz, strategic business outcomes partner at Basis Technologies. “Down the road, this memory layer could be what helps advertisers connect ads to products or services in which Atlas users would be interested based on their chat history. It could provide valuable hints at personalized seasonality, signaling when a user might be ‘in-market’ for a product or service before they even start searching for it.”
Read more in Ad Age.
"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees that greater interoperability is the answer. So what’s standing in the way?
For many platforms, keeping data locked inside a single ecosystem ensures revenue, even if it makes life harder for buyers. Most advertisers juggle three or more DSPs, plus multiple social, search and retail media platforms, with reporting often held together by Scotch tape and bubble gum.
The real path forward is clear: Platforms must connect and “play nice,” even with competitors."
Read more from Basis EVP of Client Development Grace Briscoe in AdExchanger.
"Inefficient processes are agencies’ top pain point, per Basis (see chart). Horizon and Havas pitched their JV as a way to streamline operations and pool resources. By merging Horizon’s Blu and Havas’ Converged.AI into BluConverged, they aim to fix inefficiencies in data analysis and activation."
Read more in eMarketer (subscription).
"The wait is over — the 2025 AdExchanger Awards winners have been revealed!"
Basis, together with our partners WKQ Media and Engage Michigan, won the 2025 AdExchanger Award for Best Data-Driven TV Campaign. Basis was also finalist for the Best Account Support and for the Rising Star categories. Basis has been an honoree for the past six years in a row and now a 5x winner.
See the complete list of winners and honorees on AdExchanger.
"Artificial intelligence has the potential to be a powerful force multiplier for business. But its promise will not be realized unless connective infrastructures are built to support it.
In its current state, the AI floodgates feel like they’ve truly opened. While day-to-day AI use has been scaling quickly over the last three years, Basis Technologies’ survey shows that 85 percent of marketing and advertising professionals use AI at least once a week. The change in attitude in the advertising industry towards AI integration has been noticeable. What was once considered a nice-to-have has quickly become mission-critical."
Read more from Basis Technologies' Tyler Kelly in Ad Age.
"Now in their 21st year, the OMMA Awards honor the best in Online Media, Marketing and Advertising with 58 categories across two sections: Excellence in Online Advertising and Excellence in Media & Marketing. Whether by channel, industry sector or medium, the OMMA Awards cover every corner of the digital advertising industry."
Basis is a finalist in two categories!
Basis is nominated for the Online Marketing Excellence Award in the Business-to-Business category for our 'New' Golden Age of Advertising campaign.
Engage Michigan, WKQ Media, and Basis are nominated for the Online Marketing Excellence Award in the Politics category for our collaborative work on the MI Supreme Court Rocks campaign.
Read more in OMMA.
