"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic advertising, that will be reshaping political advertising in the next few years.

In the study, Basis Technologies provides data showing the continued growth of CTV and programmatic advertising in political campaigns during the 2024 elections."

Read more in TVTech.

"Programmatic advertising grew during the recent election, with CTV taking a larger share, according to an analysis by the automation platform Basis Technologies. 

CTV garnered a 24% share of ad impressions, up from 11% in 2022 and 6% in 2020. 

Among devices, the phone remained the leading generator of ad impressions, pulling a 53% share, although that is down from 55% in 2022."

Read more in MediaPost. 

"Unify is a new software within the Basis DSP and provides flexibility to work with an agency, in-house team, or Basis itself. Basis launched a pilot of Unify with RE/MAX over a year ago to address this need. Unify holds the promise of ad performance and transparency among all agencies running campaigns on the site. StreetFight sat down with Abby Lee, EVP of Marketing, Communications and Events at RE/MAX, and Grace Briscoe, EVP of client development at Basis, to learn more."

Read more in StreetFight Magazine.

"It’s important to remember that AI is not here to replace your writers but to act as their creative assistant by helping with research, generating first drafts and scaling content production. That’s because, as helpful as AI may be, it has its limits. It can’t replicate the human touch that makes content unique, relevant and engaging. In fact, 70% of marketers believe using AI for content creation falls short of human-generated content, according to a 2024 survey of 141 marketing and advertising leaders by Basis Technologies."

Read more here.

"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized control over their data and ad operations. The feature is available to all advertisers that use Basis’ platform.

Unify facilitates data access and campaign planning across a brand’s in-house departments and external teams, while also providing account support, said Grace Briscoe, EVP of client development at Basis."

Read more in AdExchanger.

"Ryan Sperry, VP of integrated client solutions, Basis Technologies: The Trump administration and those close to it have made it clear they’re not fans of how prevalent pharma marketing is in the U.S. Some of the opinions from those like RFK Jr. even suggest getting rid of pharmaceutical advertising altogether, though that would clash with First Amendment protections. I expect the industry will see tighter regulations around how patient data is used in advertising, a trend already occurring with legislation like Washington’s My Health My Data Act, which other states are beginning to adopt."

Read more in MedAdNews.

"Basis Technologies is building a culture of diversity, equity and inclusion, centered on personal growth, creative problem-solving and challenging the status quo. The company ranks No. 1 among Ad Age Best Places to Work among companies with 151+ employees for the second year in a row."

Read more on Ad Age (subscription).

“We plan to allow all live TikTok campaigns to continue running [until the deadline],” said Amy Rumpler, senior VP of search and social at ad tech platform Basis Technologies. “This allows us to take advantage of the extra time users are expected to spend on the app, leading up to the ban date.”

“Our TikTok rep has already confirmed for us that advertising will not be impacted ahead of the ban and campaign and performance data will still be accessible via TikTok ad accounts even after the ban date,” Rumpler said.

Read more in Ad Age (subscription).

"DirecTV Advertising has announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DirecTV Axis, and as part of its mission to ‘set TV free’, programmatic buyers will now have access to increased inventory, scale and untapped audiences across satellite and streaming... DirecTV Advertising is currently in market with select partners including, Publicis Media Exchange (PMX), Magnite, and Basis Technologies, with plans to make this inventory more widely available in the first quarter this year."

Read more in Advanced Television.