"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce Media has joined with demand-side platform Basis Technologies to identify MFAs and steer ad dollars away from them."
Read more in Ad Age (subscription).
"To determine the Best Workplaces for Women, Fortune research partner Great Pla"ce to Work analyzed feedback representing more than 1.3 million employees, more than 600,000 of whom were women."
Basis Technologies is ranked No. 5!
Read more in Fortune.
"Some 54% of buyers participating in a survey by Basis Technologies say they will research online before purchasing, and 36% will use search engines, while 41% will browse online for new products or brands.
The report was produced in partnership with GWI, which used a panel of more than 22 million consumers, and fielded the 2023 Holiday Shopping Trends survey from August 24, 2023, to September 1, 2023."
Read more in MediaPost.
"TikTok is recommending that advertisers spend a minimum of $250,000during the Black Friday and Cyber Monday period across all placements, which includes Top Feed, TopView, Brand + Performance Auction In-Feed Video)."TikTok is recommending that advertisers spend a minimum of $250,000during the Black Friday and Cyber Monday period across all placements, which includes Top Feed, TopView, Brand + Performance Auction In-Feed Video). Amy Rumpler, svp search and social media services at Basis Technologies said she thinks the pricing is reasonable, and not outside the range of what other platforms look for during key seasonal moments or when debuting new product features."
Read more on Digiday (subscription).
"Meanwhile, TikTok is exploring its own similar offering, per separate reports, and is currently testing the offering outside the U.S. The move could bring new considerations to marketers in charge of doling out social media dollars, though that likelihood is to be determined by the consumer, said Amy Rumpler, senior vice president of search and social media services at Basis Technologies."
Read more on MarketingDive.
"Each year, She Runs It honors women in marketing, media and tech who are transforming their brands, teams, accounts, organizations and the industry. This year, these game changers are shaking up strategies, leading with purpose and championing DEI throughout their organizations...
As the leader of the company’s marketing, McAdams has been instrumental in the creation of the Basis Technologies brand from its Centro roots."
Basis Technologies CMO Katie McAdams was selected as a Brainwave category winner for the She Runs It Changing the Game Awards.
Read more in Adweek.
"In 2024, I believe there will be an increased adoption of DOOH capabilities by agencies and adtech service providers. This is effected by the increase of partnerships with DSPs (the tools they use) and DOOH providers, allowing for access to all sorts of DOOH ad inventory."
Read more from Basis Technologies' Chris Coupland in Digital Signage Today.
"Now, an integration between Basis Technologies and Snap is changing that, making it easier for advertisers to tap into Snapchat’s base of more than 750 million active monthly users.
As of this month, users of the Basis media automation platform can access real-time performance data from Snapchat’s SSP. The integration enables marketers to measure Snapchat ads from a DSP in a way that was not possible previously."
Read more in StreetFight Magazine.
Crain's New York Business has introduced the best places to work in New York City for 2023. Large or small, these 100 employers have rolled with the punches through economic turmoil, developing ways to engage employees, make them feel heard and get them excited to show up for work—whether in person or via Zoom.
Basis Technologies was named the No. 19 best place to work in all of New York City.
Read the full list on Crain's New York Business (subscription).