"The ANA is proud to announce the finalists for the 50th Annual B2 Awards!

This is a preliminary list of winners. The Gold, Silver and Bronze Awards in each category will be revealed at the B2 Awards Gala on June 4 at the 2026 ANA Masters of B2B Marketing Conference, taking place June 1 - 5 in Chicago, IL. Don't miss this opportunity to see the best in B2B and network with other B2B professionals! 

The bar set by the jury in determining which submissions were worthy of B2 Awards has never been higher, so the teams appearing on this list truly represent the leaders in B2B marketing - defining B2B marketing excellence."

Basis is among the WINNERS for the Association of National Advertisers 2026 B2 Awards! The ANA B2 Awards celebrate the best of business-to-business marketing. We are in the Media Strategy category for our ad campaign created by our in-house marketing team.

Read more on the ANA B2 Awards page.

"Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, and building presentations is now being compressed into minutes as agentic AI in advertising automates the core of AI media planning. That shift is now operational. With Compass, Basis has introduced an AI advertising platform that converts campaign briefs into omnichannel media strategies and activation-ready campaigns, collapsing the gap between planning and execution for agencies and brands."

Read more in StreetFight.

"Why plan a campaign yourself when an agent could do it for you?

On Thursday, digital ad platform Basis launched a new agentic campaign planning solution called Compass that has direct integrations with buying platforms, including its own DSP, of course."

Read more in AdExchanger.

Basis has been nominated for a 2026 Webby Award!

The Webby Awards celebrates the best of the Internet. Basis is included in the 'Media Campaign: Best B2B Campaign' category for its Seamless campaign. This is the second year in a row Basis has been selected as a nominee in this category. Public voting is open until April 16 for the People's Voice portion of the award.

Learn more about the Webby Awards.

"In our evaluation of omnichannel advertising platforms, we identified the most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps you select the right one for your needs."

Basis was one of the leading advertising platforms evaluated by Forrester.

Read more in Forrester.

"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating environments where talent can learn, thrive, and make an impact."

Congratulations to Basis' Emily Barron, selected for the Architects of Culture award.

Read more in Adweek.

"This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across industries, honorees prioritized cultures built on learning, creativity and employee well-being, while adopting new technologies to modernize how teams collaborate and grow."

For the second year in a row Basis has won the Digiday WorkLife Award for "Most Committed to Work/Life Balance."

Read more in Digiday.

"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its staff with tools to “bring their best selves to work every day.” Basis offers paid sabbaticals every four years, along with access to mental health support and career development programs—benefits that embed work-life balance into daily practice and advance the firm’s focus on creative, impactful work.

Basis is No. 1 in Ad Age Best Places to Work among companies with 151+ employees for the third consecutive year."

Read more in Ad Age.

"For years, the advertising industry has talked about transformation. In 2026, it stops being a discussion and starts becoming operational reality. Agentic AI, collapsing silos between creative and media, and accelerating consolidation are no longer emerging trends—they’re actively reshaping how campaigns are built, activated, and staffed. The biggest shift won’t be that AI is involved, but how deeply it rewires workflows, timelines, and decision-making across the advertising ecosystem."

Read more from Basis' April Week in StreetFight Magazine.