Basis Technologies was named a finalist for The Drum Awards for Marketing Americas in the B2B category. We are recognized for our 'New Golden Age of Advertising' campaign from this past year.
The Drum Awards for Marketing Americas showcase campaigns that resonate deeply with audiences, judged by the world's top brands and biggest budget holders. It celebrates marketing teams that don't just communicate—they connect, inspire, and deliver tangible results.
Read the full list of nominees on The Drum.
"If people are a company’s greatest asset, then CHROs have a lot riding on their shoulders. From delivering a winning culture to introducing fresh recruitment strategies, they are stewards and strategists who are responsible for a company’s talent and performance blueprint -all of which drives the business forward. To honor the contributions of these incredible leaders, HRO Today is proud to present the annual CHRO and HRD of the Year Awards."
Basis' chief people officer, Emily Barron, was named a 2025 Leader of Distinction by HRO Today. This award program honors CHROs with the capabilities to adapt to a competitive business environment in order to deliver the insight needed for HR transformation. These CHROs are responsible for providing leadership to ensure talent acquisition and retention, business growth, and a culture that can lead in a global workforce.
Read the full list of honorees in HRO Today.
"Merger and acquisition activity is swirling in ad tech. With economic volatility, there are tighter public markets, and private ad tech companies are looking for deals to fortify their businesses. Ad agencies are looking at their ad tech partnerships to ensure their value, said Tyler Kelly, president of demand-side platform Basis Technologies. Kelly has been attending Possible since its first year in 2023, and said it’s already evolved from an intimate get-together to a venue for wheeling and dealing."
Read more in Ad Age (subscription).
"The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. On June 5, 2025, AdExchanger and AdMonsters will present awards to the 2025 Top Women in Media and Ad Tech Honorees at the always fun and inspiring Top Women Awards Gala in New York City."
Basis leaders Katie McAdams and Noor Naseer were recognized as honorees for this award. Katie was named to the Revenue Growth Change Makers category and Noor was named to the Programmatic Storytellers category.
Read more in AdMonsters.
"About Best B2B Campaign: Best, most innovative, and effective or creative use of a media to promote B2B products and services including; software, research, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc."
Basis Technologies was selected as a nominee for the 2025 Webby Awards in the Best B2B Media Campaign Category. Read more in the Basis nominee feature page in The Webby Awards.
"The news: Advertising agencies are embracing artificial intelligence—with 97.7% using the technology. And 90% of advertising professionals use AI at least once a week, per Basis Technologies’ 2025 Advertising Agency Report."
Read more in eMarketer (subscription).
"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape model. This study examines the ongoing convergence of digital advertising demand-side platforms (DSPs) and connected TV operating systems (CTV OS), marking a pivotal shift in the media landscape. As traditional TV continues to lose ground to streaming, this integration is enhancing targeting precision, measurement capabilities, and access to premium inventory."
Basis Technologies was placed in the 'Major Player' category in IDC's report.
Read more on IDC (report subscription).
"Nominations have been announced for the 2025 Webby Awards, recognizing the best of the internet, with Variety picking up five nods...
This year, the Webby Awards received nearly 13,000 entries from more than 70 countries around the world; of those, fewer than 1,600 received nominations."
B2B Campaign, Media Campaigns (Advertising, Media & PR)
Read more in Variety.
The Hollywood Reporter, Zoe Saldaña, Kendrick Lamar, Sabrina Carpenter, Selena Gomez and Travis and Jason Kelce are among the nominees for the 29th Annual Webby Awards, which will be handed out next month in New York...
Best B2B Campaign, Media Campaigns (Advertising, Media & PR)
Basis Technologies is a nominee for a Webby Award! Read more in Hollywood Reporter.
