"Why plan a campaign yourself when an agent could do it for you?

On Thursday, digital ad platform Basis launched a new agentic campaign planning solution called Compass that has direct integrations with buying platforms, including its own DSP, of course."

Read more in AdExchanger.

Basis has been nominated for a 2026 Webby Award!

The Webby Awards celebrates the best of the Internet. Basis is included in the 'Media Campaign: Best B2B Campaign' category for its Seamless campaign. This is the second year in a row Basis has been selected as a nominee in this category. Public voting is open until April 16 for the People's Voice portion of the award.

Learn more about the Webby Awards.

"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating environments where talent can learn, thrive, and make an impact."

Congratulations to Basis' Emily Barron, selected for the Architects of Culture award.

Read more in Adweek.

"This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across industries, honorees prioritized cultures built on learning, creativity and employee well-being, while adopting new technologies to modernize how teams collaborate and grow."

For the second year in a row Basis has won the Digiday WorkLife Award for "Most Committed to Work/Life Balance."

Read more in Digiday.

"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its staff with tools to “bring their best selves to work every day.” Basis offers paid sabbaticals every four years, along with access to mental health support and career development programs—benefits that embed work-life balance into daily practice and advance the firm’s focus on creative, impactful work.

Basis is No. 1 in Ad Age Best Places to Work among companies with 151+ employees for the third consecutive year."

Read more in Ad Age.

"For years, the advertising industry has talked about transformation. In 2026, it stops being a discussion and starts becoming operational reality. Agentic AI, collapsing silos between creative and media, and accelerating consolidation are no longer emerging trends—they’re actively reshaping how campaigns are built, activated, and staffed. The biggest shift won’t be that AI is involved, but how deeply it rewires workflows, timelines, and decision-making across the advertising ecosystem."

Read more from Basis' April Week in StreetFight Magazine.

"DirecTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for programmatic DOOH media, enabling buyers to access DirecTV Remote inventory using the same workflows as other programmatic channels through the DSP of their choice, including Basis, The Trade Desk and more, with plans to make this inventory even more widely available in the first quarter of this year."

Read more in Advanced Television.

In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this morning announced they are integrating their systems in a way they claim will "automate the entire media campaign process from start to finish."

Read more in MediaPost.

"Brands have shaken up B2B ad campaigns in recent years, with many trying to break through
the noise of drab, value-proposition marketing with attention-grabbing tactics. A notable
example from this year is Basis Technologies' award-winning campaign, produced by Bottle
Rocket Media, which brought nostalgia and creativity to a B2B audience in the digital
advertising world."

Read more in eMarketer.