"The AdExchanger Awards recognize the organizations, technologies and teams driving measurable impact across today’s advertising ecosystem...

Winners will be revealed live at the AdExchanger Awards Gala during Programmatic I/O New York on September 28 at the New York Marriott Marquis, where senior leaders from across advertising, media and ad tech will gather to celebrate the industry’s most impactful work."

Basis, in collaboration with our partners, has been named a finalist for the 2026 AdExchanger Awards in two categories -- 'Best Use of Data by and Agency' and 'Best Account Support.' This is the seventh consecutive year Basis has been nominated for this awards program.

Read more on AdExchanger. 

"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off when everything, and everyone, comes together to celebrate.

None of that work happens on its own. It gets built, piece by piece, for weeks in advance. And the actual holiday shopping looks awfully similar."

Read more from April Weeks of Basis in Ad Age.

"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance.

CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US television viewing time and is expected to surpass linear TV in daily time spent this year. Furthermore, CTV now represents 47.5% of total programmatic ad spend, making it the largest programmatic environment. 

Yet, buyers are increasingly scrutinizing that investment."

Read more in AdExchanger.

"Every dollar spent on digital advertising goes on a journey before it reaches the publisher. Along the way, it gets smaller – much smaller.

In fact, the advertising supply chain has become so bloated with intermediaries that roughly 60% of ad spend never makes it to content creators, according to Christian Hendricks, president of Basis. He describes the phenomenon with a vivid analogy: everyone in the chain wants to “take a lick of the cookie” before passing it along."

Read more on Beet.tv.

"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better.

However, as digital advertising becomes more fragmented, campaign performance is no longer the primary challenge agencies face."

Read more from Basis' Mike Olson in AdExchanger.

"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the past two years, according to recent research from Basis.

The report was based on data from a survey of 213 advertising industry professionals.

Two-thirds of respondents say digital advertising has gotten harder over the past two years."

Read more in MarketingProfs.

"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and agency teams that created award-winning B2B marketing."

Basis received a Silver ANA B2 Award in the Media Strategy category! The recognition honors Basis' marketing program that blended creative storytelling with the precision and automation capabilities of Basis' own advertising platform. The 2026 B2 Awards presented the honorees and winners at the ANA Masters of B2B Marketing Conference in Chicago in June.

Read more on the Association of National Advertisers' winners page.

"InMarket and Basis have expanded their partnership to enhance retail media measurement for Basis users. With this partnership, Basis users now have native access to InMarket's full suite of outcome measurement capabilities and a collection of unique retail media network (RMN) and incremental lift audiences, comprised of known responders (visits/purchasers). They can also connect ad exposure to real-world visits and sales outcomes across all retailers and RMNs. Incremental sales lift measurement capabilities will also be extended to support clients across the dining, consumer packaged goods, and automotive verticals."

Read more in CRM Magazine.

"As marketers search for incremental reach across an increasingly fragmented media landscape, audio advertising is emerging as a powerful complement to CTV, social, and digital video. A new partnership between Basis and DAX highlights how programmatic audio, audience targeting, and omnichannel campaign management are reshaping media planning."

Read more in StreetFight.