"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized control over their data and ad operations. The feature is available to all advertisers that use Basis’ platform.
Unify facilitates data access and campaign planning across a brand’s in-house departments and external teams, while also providing account support, said Grace Briscoe, EVP of client development at Basis."
Read more in AdExchanger.
"Basis Technologies is building a culture of diversity, equity and inclusion, centered on personal growth, creative problem-solving and challenging the status quo. The company ranks No. 1 among Ad Age Best Places to Work among companies with 151+ employees for the second year in a row."
Read more on Ad Age (subscription).
“We plan to allow all live TikTok campaigns to continue running [until the deadline],” said Amy Rumpler, senior VP of search and social at ad tech platform Basis Technologies. “This allows us to take advantage of the extra time users are expected to spend on the app, leading up to the ban date.”
“Our TikTok rep has already confirmed for us that advertising will not be impacted ahead of the ban and campaign and performance data will still be accessible via TikTok ad accounts even after the ban date,” Rumpler said.
Read more in Ad Age (subscription).
"DirecTV Advertising has announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DirecTV Axis, and as part of its mission to ‘set TV free’, programmatic buyers will now have access to increased inventory, scale and untapped audiences across satellite and streaming... DirecTV Advertising is currently in market with select partners including, Publicis Media Exchange (PMX), Magnite, and Basis Technologies, with plans to make this inventory more widely available in the first quarter this year."
Read more in Advanced Television.
"Another programmatic media network will launch, but this one will become the first to focus on the industry that sells and rents homes and properties.
RE/MAX Media Network, which will leverage an expansive digital ecosystem, was created in partnership with global software provider Basis Technologies and Kontrol Media, a company supporting marketing services."
Read more in MediaPost.
"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through a recent deal with the demand-side platform Basis. That means that automated, internet advertising is flowing to the listings and search pages on Re/Max sites like any publisher, but the company has wider ambitions in commerce media, according to Abby Lee, executive VP of marketing, communications, events and production at Re/Max."
Read more in Ad Age (subscription).
"Congratulations to the 2024 CampaignTech Award winners. The CampaignTech Awards by Campaigns & Elections recognize the truly exceptional in the field of political campaign technology, digital strategy, tactics, and techniques across 21 categories."
Read more in Campaigns & Elections.
“Thus far, there’s modest projected 4Q spending growth year over year outside political. It appears this will carry on Y/Y for 1Q 2025 based on early planning indications,” said April Weeks, chief investment and media officer at Basis Technologies. “However, many of our clients are still finalizing 2025 budgets and the full picture is not yet determined.”
Read more in Digiday (subscription).
Gen Zers were found to be more than twice as likely as the average consumer to buy holiday gifts via social commerce this year, with 42% saying they are likely to do so compared to 26% of millennials and 15% of Gen Xers, per a Basis Technologies survey.
