"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and agency teams that created award-winning B2B marketing."

Basis received a Silver ANA B2 Award in the Media Strategy category! The recognition honors Basis' marketing program that blended creative storytelling with the precision and automation capabilities of Basis' own advertising platform. The 2026 B2 Awards presented the honorees and winners at the ANA Masters of B2B Marketing Conference in Chicago in June.

Read more on the Association of National Advertisers' winners page.

"InMarket and Basis have expanded their partnership to enhance retail media measurement for Basis users. With this partnership, Basis users now have native access to InMarket's full suite of outcome measurement capabilities and a collection of unique retail media network (RMN) and incremental lift audiences, comprised of known responders (visits/purchasers). They can also connect ad exposure to real-world visits and sales outcomes across all retailers and RMNs. Incremental sales lift measurement capabilities will also be extended to support clients across the dining, consumer packaged goods, and automotive verticals."

Read more in CRM Magazine.

"Political advertisers heading into the 2026 election cycle have a new avenue into premium audio inventory, as Global Media’s DAX US has struck an exclusive integration with Basis, the cross-channel media orchestration platform. DAX US, which reaches more than 100 million U.S. listeners across ad-supported streaming and podcast platforms, will make its political inventory available only through Basis."

Read more in Radio + Television Business Report.

"The ANA is proud to announce the finalists for the 50th Annual B2 Awards!

This is a preliminary list of winners. The Gold, Silver and Bronze Awards in each category will be revealed at the B2 Awards Gala on June 4 at the 2026 ANA Masters of B2B Marketing Conference, taking place June 1 - 5 in Chicago, IL. Don't miss this opportunity to see the best in B2B and network with other B2B professionals! 

The bar set by the jury in determining which submissions were worthy of B2 Awards has never been higher, so the teams appearing on this list truly represent the leaders in B2B marketing - defining B2B marketing excellence."

Basis is among the WINNERS for the Association of National Advertisers 2026 B2 Awards! The ANA B2 Awards celebrate the best of business-to-business marketing. We are in the Media Strategy category for our ad campaign created by our in-house marketing team.

Read more on the ANA B2 Awards page.

"Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, and building presentations is now being compressed into minutes as agentic AI in advertising automates the core of AI media planning. That shift is now operational. With Compass, Basis has introduced an AI advertising platform that converts campaign briefs into omnichannel media strategies and activation-ready campaigns, collapsing the gap between planning and execution for agencies and brands."

Read more in StreetFight.

"Why plan a campaign yourself when an agent could do it for you?

On Thursday, digital ad platform Basis launched a new agentic campaign planning solution called Compass that has direct integrations with buying platforms, including its own DSP, of course."

Read more in AdExchanger.

Basis has been nominated for a 2026 Webby Award!

The Webby Awards celebrates the best of the Internet. Basis is included in the 'Media Campaign: Best B2B Campaign' category for its Seamless campaign. This is the second year in a row Basis has been selected as a nominee in this category. Public voting is open until April 16 for the People's Voice portion of the award.

Learn more about the Webby Awards.

"In our evaluation of omnichannel advertising platforms, we identified the most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps you select the right one for your needs."

Basis was one of the leading advertising platforms evaluated by Forrester.

Read more in Forrester.

"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating environments where talent can learn, thrive, and make an impact."

Congratulations to Basis' Emily Barron, selected for the Architects of Culture award.

Read more in Adweek.