"The news: Advertising agencies are embracing artificial intelligence—with 97.7% using the technology. And 90% of advertising professionals use AI at least once a week, per Basis Technologies’ 2025 Advertising Agency Report."
Read more in eMarketer (subscription).
"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape model. This study examines the ongoing convergence of digital advertising demand-side platforms (DSPs) and connected TV operating systems (CTV OS), marking a pivotal shift in the media landscape. As traditional TV continues to lose ground to streaming, this integration is enhancing targeting precision, measurement capabilities, and access to premium inventory."
Basis Technologies was placed in the 'Major Player' category in IDC's report.
Read more on IDC (report subscription).
"Nominations have been announced for the 2025 Webby Awards, recognizing the best of the internet, with Variety picking up five nods...
This year, the Webby Awards received nearly 13,000 entries from more than 70 countries around the world; of those, fewer than 1,600 received nominations."
B2B Campaign, Media Campaigns (Advertising, Media & PR)
Read more in Variety.
The Hollywood Reporter, Zoe Saldaña, Kendrick Lamar, Sabrina Carpenter, Selena Gomez and Travis and Jason Kelce are among the nominees for the 29th Annual Webby Awards, which will be handed out next month in New York...
Best B2B Campaign, Media Campaigns (Advertising, Media & PR)
Basis Technologies is a nominee for a Webby Award! Read more in Hollywood Reporter.
"As retail media networks (RMNs) continue to expand, marketers are facing an increasingly complex landscape. With more than 200 RMNs now out there, each operating differently with unique requirements, the options for advertisers are endless — and overwhelming.
Earlier this year, Amazon announced its Retail Ad Service, which could reshape the retail advertising landscape, offering retailers the ability to place and sell ads directly on their own ecommerce sites. Amazon’s strategy is just one way the industry is consolidating."
Read more from Basis Technologies' Amy Rumpler in Retail Touchpoints.
"Spending on programmatic CTV advertising surged in 2024, according to a new report from the digital ad software company Basis Technologies, marking a more than 100 percent increase over 2022 levels.
Programmatic CTV accounted for 24 percent of campaigns’ and committees’ total digital ad spend last year, surpassing the share spent on desktop ads and eating into the share spent on mobile, the report found. By comparison, programmatic CTV accounted for 11 percent of digital ad spending in 2022 and just 6 percent in 2020."
Read more in Campaigns & Elections.
"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic advertising, that will be reshaping political advertising in the next few years.
In the study, Basis Technologies provides data showing the continued growth of CTV and programmatic advertising in political campaigns during the 2024 elections."
Read more in TVTech.
"Programmatic advertising grew during the recent election, with CTV taking a larger share, according to an analysis by the automation platform Basis Technologies.
CTV garnered a 24% share of ad impressions, up from 11% in 2022 and 6% in 2020.
Among devices, the phone remained the leading generator of ad impressions, pulling a 53% share, although that is down from 55% in 2022."
Read more in MediaPost.
"Unify is a new software within the Basis DSP and provides flexibility to work with an agency, in-house team, or Basis itself. Basis launched a pilot of Unify with RE/MAX over a year ago to address this need. Unify holds the promise of ad performance and transparency among all agencies running campaigns on the site. StreetFight sat down with Abby Lee, EVP of Marketing, Communications and Events at RE/MAX, and Grace Briscoe, EVP of client development at Basis, to learn more."
Read more in StreetFight Magazine.
