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"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through a recent deal with the demand-side platform Basis. That means that automated, internet advertising is flowing to the listings and search pages on Re/Max sites like any publisher, but the company has wider ambitions in commerce media, according to Abby Lee, executive VP of marketing, communications, events and production at Re/Max."
Read more in Ad Age (subscription).
"Congratulations to the 2024 CampaignTech Award winners. The CampaignTech Awards by Campaigns & Elections recognize the truly exceptional in the field of political campaign technology, digital strategy, tactics, and techniques across 21 categories."
Read more in Campaigns & Elections.
“Thus far, there’s modest projected 4Q spending growth year over year outside political. It appears this will carry on Y/Y for 1Q 2025 based on early planning indications,” said April Weeks, chief investment and media officer at Basis Technologies. “However, many of our clients are still finalizing 2025 budgets and the full picture is not yet determined.”
Read more in Digiday (subscription).
Gen Zers were found to be more than twice as likely as the average consumer to buy holiday gifts via social commerce this year, with 42% saying they are likely to do so compared to 26% of millennials and 15% of Gen Xers, per a Basis Technologies survey.
"Ian Trider, VP product, DSP, Basis Tchnologies: Every other browser has already killed off the third-party cookie. Chrome was the only outlier—you can thank the Google Ads business for that. There is internal pressure, due to Google’s business interests. Further, the added scrutiny over Google in Chrome’s attempt to kill off the third-party cookie can be attributed to fear that it will somehow be used to give Google an unfair advantage versus independent adtech."
Read more in Adweek (subscription).
"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is a digital platform for advertising agencies and brands. The software company serves as a “single source of truth” for marketers, where they can buy and manage ad campaigns all in one place, according to Katie McAdams, Basis’ chief marketing officer.
But the company, which ranks sixth among midsize employers on the Tribune’s list of Top Workplaces, as measured by consultancy Energage in Exton, Pennsylvania, isn’t just looking to succeed in the advertising space. In 2001, CEO Shawn Riegsecker laid out a plan in the company’s founding manifesto for Basis to be a “blueprint” for how other corporations should operate."
Read more in Chicago Tribune (subscription).
“In a world where people consume TV on streaming services on what I call ‘prime time on demand,’ live sports is one of the last ways to reach audiences in real time,” Jackie Huelbig, VP of candidates and causes at Basis Technologies, tells FOS. “Audiences/voters also tend to be more engaged while watching live sports—which is important leading up to election day with get-out-the-vote messaging.”
https://frontofficesports.com/mission-swing-state-college-footballs-political-advertising-battle/Read more in Front Office Sports.
"We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients."
Listen to the episode on Marketecture.
"A recurring thread in conversations has been about talent and leadership. Even with 2020 and staying-at-home in the rearview, the ‘forever changed’ nature of how we work has transformed the expectations of talent and how to best motivate them. Here are observations from agencies today."
Read more from Noor Naseer of Basis Technologies in the Advertising Week Blog.