Expert’s take: “I’m focusing on OpenAI’s emphasis on memory with this release,” said Robert Kurtz, strategic business outcomes partner at Basis Technologies. “Down the road, this memory layer could be what helps advertisers connect ads to products or services in which Atlas users would be interested based on their chat history. It could provide valuable hints at personalized seasonality, signaling when a user might be ‘in-market’ for a product or service before they even start searching for it.”
Read more in Ad Age.
"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees that greater interoperability is the answer. So what’s standing in the way?
For many platforms, keeping data locked inside a single ecosystem ensures revenue, even if it makes life harder for buyers. Most advertisers juggle three or more DSPs, plus multiple social, search and retail media platforms, with reporting often held together by Scotch tape and bubble gum.
The real path forward is clear: Platforms must connect and “play nice,” even with competitors."
Read more from Basis EVP of Client Development Grace Briscoe in AdExchanger.
"Inefficient processes are agencies’ top pain point, per Basis (see chart). Horizon and Havas pitched their JV as a way to streamline operations and pool resources. By merging Horizon’s Blu and Havas’ Converged.AI into BluConverged, they aim to fix inefficiencies in data analysis and activation."
Read more in eMarketer (subscription).
"The wait is over — the 2025 AdExchanger Awards winners have been revealed!"
Basis, together with our partners WKQ Media and Engage Michigan, won the 2025 AdExchanger Award for Best Data-Driven TV Campaign. Basis was also finalist for the Best Account Support and for the Rising Star categories. Basis has been an honoree for the past six years in a row and now a 5x winner.
See the complete list of winners and honorees on AdExchanger.
"Artificial intelligence has the potential to be a powerful force multiplier for business. But its promise will not be realized unless connective infrastructures are built to support it.
In its current state, the AI floodgates feel like they’ve truly opened. While day-to-day AI use has been scaling quickly over the last three years, Basis Technologies’ survey shows that 85 percent of marketing and advertising professionals use AI at least once a week. The change in attitude in the advertising industry towards AI integration has been noticeable. What was once considered a nice-to-have has quickly become mission-critical."
Read more from Basis Technologies' Tyler Kelly in Ad Age.
"Now in their 21st year, the OMMA Awards honor the best in Online Media, Marketing and Advertising with 58 categories across two sections: Excellence in Online Advertising and Excellence in Media & Marketing. Whether by channel, industry sector or medium, the OMMA Awards cover every corner of the digital advertising industry."
Basis is a finalist in two categories!
Basis is nominated for the Online Marketing Excellence Award in the Business-to-Business category for our 'New' Golden Age of Advertising campaign.
Engage Michigan, WKQ Media, and Basis are nominated for the Online Marketing Excellence Award in the Politics category for our collaborative work on the MI Supreme Court Rocks campaign.
Read more in OMMA.
"Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional workplace culture and employee satisfaction."
Basis is number 1!
"What employees are saying: Basis is unique in that our feedback and ideas from employees in how to improve the company's processes, etc. are always heard. I always feel like a human being, an individual rather than a number..."
Read more in Great Place to Work.
"It’s a Party! The editors of AdExchanger present the 2025 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic. Join us on Sept. 29 as we unveil the winners and celebrate with a night of inspiration, recognition, and fun at the close of Day One of Programmatic I/O New York."
Basis Technologies is a finalist in three categories:
Read more in AdExchanger.
"Roughly 25% of marketing and advertising leaders have used AI to replace human employees, according to a new report from ad tech company Basis Technologies. Last year’s report, which also asked the same question, found that roughly 18% of marketing and advertising leaders had used AI to replace human employees."
Read more in Ad Age.
