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"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through a recent deal with the demand-side platform Basis. That means that automated, internet advertising is flowing to the listings and search pages on Re/Max sites like any publisher, but the company has wider ambitions in commerce media, according to Abby Lee, executive VP of marketing, communications, events and production at Re/Max."
Read more in Ad Age (subscription).
"Congratulations to the 2024 CampaignTech Award winners. The CampaignTech Awards by Campaigns & Elections recognize the truly exceptional in the field of political campaign technology, digital strategy, tactics, and techniques across 21 categories."
Read more in Campaigns & Elections.
"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is a digital platform for advertising agencies and brands. The software company serves as a “single source of truth” for marketers, where they can buy and manage ad campaigns all in one place, according to Katie McAdams, Basis’ chief marketing officer.
But the company, which ranks sixth among midsize employers on the Tribune’s list of Top Workplaces, as measured by consultancy Energage in Exton, Pennsylvania, isn’t just looking to succeed in the advertising space. In 2001, CEO Shawn Riegsecker laid out a plan in the company’s founding manifesto for Basis to be a “blueprint” for how other corporations should operate."
Read more in Chicago Tribune (subscription).
“In a world where people consume TV on streaming services on what I call ‘prime time on demand,’ live sports is one of the last ways to reach audiences in real time,” Jackie Huelbig, VP of candidates and causes at Basis Technologies, tells FOS. “Audiences/voters also tend to be more engaged while watching live sports—which is important leading up to election day with get-out-the-vote messaging.”
https://frontofficesports.com/mission-swing-state-college-footballs-political-advertising-battle/Read more in Front Office Sports.
"We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients."
Listen to the episode on Marketecture.
"A recurring thread in conversations has been about talent and leadership. Even with 2020 and staying-at-home in the rearview, the ‘forever changed’ nature of how we work has transformed the expectations of talent and how to best motivate them. Here are observations from agencies today."
Read more from Noor Naseer of Basis Technologies in the Advertising Week Blog.
"Growing up in the digital generation certainly has its perks when it comes to finding online savings. While some Gen Zers might not have financial stability yet, they have one thing older generations might not: digital savvy. In fact, this generation is twice as likely (42%) as the average American (20%) to do their holiday shopping through social media, according to May 2024 research from Basis Technologies and GWI."
Read more in Yahoo! Finance.
"Hart Vice President of Media and Analytics Kira Clifton said that with the introduction of SmartBid, a smart bidding system based on artificial intelligence, Basis Technologies transformed from a trading partner to an ad-technology partner that helped to more quickly optimize campaigns."
Read more in MediaPost.
"Discover the exceptional women selected as this year’s Advertising Week New York Future is Female shortlist, proudly brought to you in partnership with Spotify. These extraordinary women were handpicked for their dedication, impact and ability to embody the values of a Future is Female leader. Get ready to meet the shortlist!"
Noor Naseer, VP of media innovations and technology at Basis, was selected as one of the 25 finalists for Advertising Week New York's Future is Female awards. The Future is Female Awards are the anchor of Advertising Week’s globally celebrated Future is Female Program recognizing outstanding, trailblazing women in our industry. Honorees are selected based on a combination of proven achievements, demonstrated ability to effect organizational change, commitment to external impact, ability to mentor others, and professional endorsements. The ten winners will be announced on Oct. 7 at a live event in New York.
Read more on Advertising Week.