"It’s a Party! The editors of AdExchanger present the 2025 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic. Join us on Sept. 29 as we unveil the winners and celebrate with a night of inspiration, recognition, and fun at the close of Day One of Programmatic I/O New York."
Basis Technologies is a finalist in three categories:
Read more in AdExchanger.
"Roughly 25% of marketing and advertising leaders have used AI to replace human employees, according to a new report from ad tech company Basis Technologies. Last year’s report, which also asked the same question, found that roughly 18% of marketing and advertising leaders had used AI to replace human employees."
Read more in Ad Age.
“For clients currently on TikTok, they’re all interested in tapping into search. Especially clients who are really strong in paid search performance, they’re now seeing TikTok as a little bit of an extension to that,” said the ad tech firm’s vp of social media solutions Courtney Shaw.
Read more in Digiday.
"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with to varying degrees. Indeed, the biggest challenges facing agencies are inefficient processes, rising costs, shrinking profits, and siloed and disconnected systems, according to the "2025 Advertising Agency Report." The report, conducted by advertising automation technology firm Basis Technologies, is based on a survey of nearly 200 agency professionals."
Read more from the ANA.
Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of Meta’s book to mitigate that risk. When it launched Threads in July 2023, the company used Instagram to drive users toward its new property. ByteDance might well choose to engineer a similar transition, Shaw said. “TikTok is very much ingrained in U.S. culture and I could foresee the current app clearly explaining the benefits of M2 and then linking out viral content in M2 to gather engagement.”
Read more in Digiday.
"What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a $2 billion global media infrastructure—and he actually tells the truth? Welcome to this episode of The ADOTAT Show, where host Pesach Lattin talks with Tyler Kelly, President of Basis Technologies, about what it really takes to scale, lead, and stay sane in an industry obsessed with shiny objects and meaningless metrics."
Watch the episode on ADOTAT.
"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these variables will influence whether consumers increase or decrease the amount they spend on holiday gift giving in 2025.
Some 41% of holiday gift givers in 2025 said recent political changes will change their outlook on holiday gifting.
Basis Technologies released holiday data on Thursday that shows if advertisers want to connect with consumers this holiday season, they may need to rethink their media-buying strategies."
Read more in MediaPost.
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and social channels.
While in the past the platform had digested all types of data from search and social, the company has just launched a rebuilt system in beta to support media buying, dashboards and visualization tools, with the ability to share and schedule reports."
Read more in MediaPost.
"Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher. According to the IAB, 94% of US advertisers are worried about tariffs, and 45% plan to cut budgets as a result. Similarly, Gartner found that nearly 40% of CMOs are seeking to reduce labor costs this year."
Read more from Basis Technologies' April Week and Kelly Boyle in AdExchanger.
