"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their workflow and well over a year since they began testing agentic platforms and AI has already become baked in with agents now seen as supplemental members of the team, albeit still more like juniors than mid- to senior-talent.
It's almost like having an assistant planner," is how Ad+genuity Director of Digital Media & Strategy Kayla Coe characterized the current status on her team when I interviewed her late last week ahead of the release of an annual study on the adoption of AI by digital media planning and buying platform Basis Technologies."
Read more in MediaPost.
