Programmatic

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.

Group Black's Kerel Cooper discusses what marketers can do to support the advancement of the Black media ecosystem.

We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.

See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.

Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.

Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.

With the end of third-party cookies on the horizon, here’s a look at three groups working toward innovative identity solutions.