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Programmatic

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May 24 2023

Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.
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Programmatic Resources

Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

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5 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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5 Recommendations on How Marketers Can Succeed in a Privacy-First Future

As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.

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Reaching Black Audiences in Adtech

Group Black's Kerel Cooper discusses what marketers can do to support the advancement of the Black media ecosystem.

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Automation vs AI in Digital Advertising

We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.

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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.

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Programmatic Advertising 101: What Is Behavioral Targeting?

Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.

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Maximizing ROI on Programmatic Advertising Spend

Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.

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The Cookieless World: New Identity Solutions

With the end of third-party cookies on the horizon, here’s a look at three groups working toward innovative identity solutions.

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