Programmatic

Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

To help digital advertisers maximize their programmatic campaigns, we dig into key trends that will shape the landscape in 2025.

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.

We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.

Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.