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Mar 17 2025

2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertising’s connected TV (CTV) evolution was in full ...
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Programmatic Resources

Uncovering Human Insight for Programmatic Success

Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.

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Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

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2025 Programmatic Advertising Trends to Know

To help digital advertisers maximize their programmatic campaigns, we dig into key trends that will shape the landscape in 2025.

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6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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Everything You Need to Know About Programmatic In-Housing

Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.

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What is Native Advertising?

We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.

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Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.

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Trends and Strategies for Successful Holiday Marketing Campaigns in 2024

Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.

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The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.

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