Resource Center

Identity

May 15 2023

The Weird, Wonderful World of Geotargeting and Location Targeting

Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.
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Identity Resources

The Weird, Wonderful World of Geotargeting and Location Targeting

Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.

Read More
5 Recommendations on How Marketers Can Succeed in a Privacy-First Future

As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.

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Will Data Privacy Kill Advertising? | Noor Naseer's Presentation at SXSW 2023

Watch Basis Technologies' VP of Media Innovations + Technology, Noor Nasser, explore the privacy-friendly future of digital advertising at SXSW 2023.

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Still Figuring Out Your Data Privacy Action Plan? Read This.

Noor Naseer, our VP of Media Innovations & Technology, shares how advertising teams can adapt to the privacy-friendly future.

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How to Make the Most of Your First-Party Data

We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.

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The Cookieless World: New Identity Solutions

With the end of third-party cookies on the horizon, here’s a look at three groups working toward innovative identity solutions.

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Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023

Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.

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Getting Smart About CDPs and First-Party Data

Learn how to assess if you're well-positioned to leverage a CDP, and explore best practices to help you make the most of this tool.

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Digital Advertising Regulation in 2023: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

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