Identity

Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.

As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.

Watch Basis Technologies' VP of Media Innovations + Technology, Noor Nasser, explore the privacy-friendly future of digital advertising at SXSW 2023.

Noor Naseer, our VP of Media Innovations & Technology, shares how advertising teams can adapt to the privacy-friendly future.

We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.

With the end of third-party cookies on the horizon, here’s a look at three groups working toward innovative identity solutions.

Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.

Learn how to assess if you're well-positioned to leverage a CDP, and explore best practices to help you make the most of this tool.

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?