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Jan 9 2025

Cookieless Advertising for Travel and Tourism Marketers

Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.
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Identity Resources

The Cookieless World: New Identity Solutions

With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.

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Digital Advertising is Under the Spotlight. How Will the Industry React?

Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.

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The Importance of Trust in Financial Services Marketing

Dan Wilson, our VP of Client & Media Services, explores key aspects of digital trust in financial services marketing.

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The Wonderful World of Geotargeting and Location-Based Targeting

Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.

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Scout: The Impacts of Reddit’s Blackout, Google’s Latest Antitrust Charge, and More 

Cultural representation, the future of identity, and more feature in this week's digest of top digital marketing content.

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Are You Asking the Right Questions About the Future of Identity?

The death of third-party cookies has advertisers scrambling to figure out what the future of identity will look like.

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Beyond Third-Party Cookies: Your Guide to Privacy-Friendly Advertising

Third-party cookie deprecation is transforming the digital advertising industry. How can marketers embrace privacy-friendly tactics without sacrificing results? Find out in this guide.

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How Advertising Automation Can Help You Through the Identity Crisis (as Told by Taylor Swift)

Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.

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5 Recommendations on How Marketers Can Succeed in a Privacy-First Future

As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.

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