As the advertising industry moves towards a more privacy-first model, media agencies must coach their clients to set them up for success.
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As the advertising industry moves towards a more privacy-first model, media agencies must coach their clients to set them up for success.
Basis SVP of Digital Media Operations, Zach Moore, shares strategies for navigating measurement and attribution without third-party cookies.
What is contextual targeting, how does it work, and why is it such an essential solution for today’s digital advertiser?
In a cookieless world, first-party data is key. Here's everything that goes into a strategy that's both effective and privacy-compliant.
A look at the most popular privacy-friendly advertising solutions among marketers today—and the challenges awaiting those who won't adapt to the cookieless future.
B2B marketing expert Natalie Lowe shares how B2B advertisers can adapt to signal loss and the cookieless future.
CPG marketing expert Vanessa Allen shares how CPG advertisers can adapt to signal loss and the cookieless future.
Health and pharma marketing expert Katherine Mitton shares how health and pharma advertisers can adapt to signal loss and the cookieless future.
Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.