Identity

Host Noor Naseer and guest Vince Voiro explore all things identity resolution, covering what data is needed to enable it and more.

As the advertising industry moves towards a more privacy-first model, media agencies must coach their clients to set them up for success.

Basis SVP of Digital Media Operations, Zach Moore, shares strategies for navigating measurement and attribution without third-party cookies.

What is contextual targeting, how does it work, and why is it such an essential solution for today’s digital advertiser?

In a cookieless world, first-party data is key. Here's everything that goes into a strategy that's both effective and privacy-compliant.

A look at the most popular privacy-friendly advertising solutions among marketers today—and the challenges awaiting those who won't adapt to the cookieless future.

See how advertisers are navigating third-party cookie deprecation, signal loss, and data privacy in this comprehensive report.

With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.

Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.