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Jan 9 2025

Cookieless Advertising for Healthcare and Pharmaceutical Marketers

Health and pharma marketing expert Katherine Mitton shares how health and pharma advertisers can adapt to signal loss and the cookieless future.
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Identity Resources

How to Make the Most of Your First-Party Data

We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.

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Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023

Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.

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Getting Smart About CDPs and First-Party Data

Learn how to assess if you're well-positioned to leverage a CDP, and explore best practices to help you make the most of this tool.

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Scout: The Tech Industry Embraces AI, Americans Fall Short on Understanding Data Privacy, and More in This Week’s Digest of Top Digital Marketing Content 

Microsoft's new AI solution, marketing for long-term success, and more feature in this week's digest of top digital marketing content.

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The Impact of CPRA on Digital Advertising and Consumer Privacy

Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic advertising industry.

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2023 Trends for Candidates & Causes Marketers

As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.

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Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023)

These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint at what's to come in 2023.

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Your Favorite Blog Posts from This Year

From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.

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Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!

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