We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.
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We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.
Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.
Learn how to assess if you're well-positioned to leverage a CDP, and explore best practices to help you make the most of this tool.
Microsoft's new AI solution, marketing for long-term success, and more feature in this week's digest of top digital marketing content.
Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic advertising industry.
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From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.
With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!