As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.
Watch Basis Technologies' VP of Media Innovations + Technology, Noor Nasser, explore the privacy-friendly future of digital advertising at SXSW 2023.
Noor Naseer, our VP of Media Innovations & Technology, shares how advertising teams can adapt to the privacy-friendly future.
We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.
Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.
Learn how to assess if you're well-positioned to leverage a CDP, and explore best practices to help you make the most of this tool.
Microsoft's new AI solution, marketing for long-term success, and more feature in this week's digest of top digital marketing content.
Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic advertising industry.
As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.
