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Jan 9 2025

Cookieless Advertising for Restaurant & Dining Marketers

Restaurant and dining marketing expert Vanessa Allen shares how industry advertisers can adapt to signal loss and the cookieless future.
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Identity Resources

Your Favorite Blog Posts from This Year

From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.

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Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!

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Programmatic Advertising 101: How Does Contextual Targeting Work?

Learn what contextual targeting is, how it works, and what benefits it offers to digital marketing campaigns.

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2023 Trends for Financial Services Marketers

To make the most of 2023, finserv marketers should focus on their targeting mechanisms and regulatory compliance. Read why.

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2023 Trends for Healthcare Marketers

With the biggest theme in healthcare set to continue to be privacy, we dive into how that creates opportunities for marketers.

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2023 Trends for Automotive Marketers

For automotive marketers strategizing for a successful 2023, creating awareness of their EV story will be key. Learn why.

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2023 Trends for Cannabis Marketers

With cannabis players enjoying greater market opportunities, robust data management is core to future success. Learn more.

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2023 Trends for Retail & E-commerce Marketers

Social commerce. Capturing and leveraging first-party data. Augmented reality. There's a lot in store for retail marketers in 2023.

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Digital Sea Change: Basis Technologies 2023 Trends Report

Discover the trends that will shape digital advertising in the year ahead.

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