Resource Center

Identity

An image of repeating laptops arranged in a series. The laptops on the left are partially obscured by vertical lines, gradually transitioning into focus from left to right.
Jan 24 2024

Cookieless Advertising for B2B Marketers

B2B marketing expert Natalie Lowe shares how B2B advertisers can adapt to signal loss and the cookieless future.
Read More
1 3 4 5 6 7 92

Identity Resources

2023 Trends for Healthcare Marketers

With the biggest theme in healthcare set to continue to be privacy, we dive into how that creates opportunities for marketers.

Read More
2023 Trends for Automotive Marketers

For automotive marketers strategizing for a successful 2023, creating awareness of their EV story will be key. Learn why.

Read More
2023 Trends for Cannabis Marketers

With cannabis players enjoying greater market opportunities, robust data management is core to future success. Learn more.

Read More
2023 Trends for Retail & E-commerce Marketers

Social commerce. Capturing and leveraging first-party data. Augmented reality. There's a lot in store for retail marketers in 2023.

Read More
Digital Sea Change: Basis Technologies 2023 Trends Report

Discover the trends that will shape digital advertising in the year ahead.

Read More
Digital Sea Change: 2023 Trends

Another new year, another set of trends to consider! Tune into this webinar to learn what they are and how best to capitalize on them.

Read More
Choosing Progress Over Procrastination When It Comes to Consumer Privacy

Advertisers have the opportunity to explore and embrace privacy-friendly solutions now. Here's why they should.

Read More
What’s on the Horizon in Programmatic Advertising?

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

Read More
Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective

Google has once again announced it will be delaying third-party cookie deprecation. Here's what it means for digital advertisers.

Read More
1 3 4 5 6 7 11
chevron-down