The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.

Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to deliver personalized ad experiences.

With the biggest theme in healthcare set to continue to be privacy, we dive into how that creates opportunities for marketers.

A story of how a preventative healthcare company utilized Basis to increase brand awareness among target audiences.

Praxis needed to provide patient recruitment support for a clinical trial designed to treat Covid-19. They turned to Basis Technologies.

The U.S. Government partnered with Basis Technologies to build a digital strategy to educate people on the rise in opioid addiction. Read how.

From device preferences to generational behaviors, to shopping trends—consumer habits post-COVID are reshaping the new normal. Download this infographic to learn more!

Change brings the opportunity to reevaluate—and improve upon—the status quo. Here's why the time is right for challenger brands in healthcare.

Nearly every business was hit hard during the pandemic, and for healthcare brands, this was no exception. How have the most successful of healthcare businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?