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Health & Pharma

A patient and a healthcare provider use a digital health tool.
Dec 1 2023

2024 Trends for Healthcare and Pharmaceutical Marketers

Mixed-funnel media strategies, leveraging historical performance, and marketing to HCPs will be key to campaign success in 2024.
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Health & Pharma Resources

3 Questions with a Pharmaceutical Marketing Expert

A Basis expert explores some of the biggest opportunities in the pharmaceutical marketing landscape today.

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What’s Worse Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads.

For healthcare marketers, combatting misinformation online is a necessity. Here are strategies advertisers can use when it happens.

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Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content 

The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.

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For Healthcare Marketers, Building Customer Relationships Is Crucial

Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to deliver personalized ad experiences.

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2023 Trends for Healthcare Marketers

With the biggest theme in healthcare set to continue to be privacy, we dive into how that creates opportunities for marketers.

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Health Preventative Company Reaches New Brand Awareness Milestone

A story of how a preventative healthcare company utilized Basis to increase brand awareness among target audiences.

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Basis Technologies’ Next Level Private Marketplaces Empower Praxis to Reach New Audiences

Praxis needed to provide patient recruitment support for a clinical trial designed to treat Covid-19. They turned to Basis Technologies.

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How Digital Advertising Helped U.S. Government Raise Awareness of the Dangers of a Growing Healthcare Crisis

The U.S. Government partnered with Basis Technologies to build a digital strategy to educate people on the rise in opioid addiction. Read how.

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COVID-19: One Year Later

From device preferences to generational behaviors, to shopping trends—consumer habits post-COVID are reshaping the new normal. Download this infographic to learn more!

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