For healthcare marketers, combatting misinformation online is a necessity. Here are strategies advertisers can use when it happens.

The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.

Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to deliver personalized ad experiences.

With the biggest theme in healthcare set to continue to be privacy, we dive into how that creates opportunities for marketers.

A story of how a preventative healthcare company utilized Basis to increase brand awareness among target audiences.

Praxis needed to provide patient recruitment support for a clinical trial designed to treat Covid-19. They turned to Basis Technologies.

The U.S. Government partnered with Basis Technologies to build a digital strategy to educate people on the rise in opioid addiction. Read how.

From device preferences to generational behaviors, to shopping trends—consumer habits post-COVID are reshaping the new normal. Download this infographic to learn more!

Change brings the opportunity to reevaluate—and improve upon—the status quo. Here's why the time is right for challenger brands in healthcare.