We explore why tools like natural language processing can give health insurers a clear edge over their competitors.

A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts ...

“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of ...

The healthcare industry is rapidly shifting – and not just in spending – but also in the method in which ...

Today, we stand at a pivotal time for the insurance industry. As the Affordable Care Act begins to take effect, 12 million Americans are expected to buy insurance through the healthcare exchanges in 2014. This will drive millions of dollars worth of transactions in a commoditized environment where price and brand play a huge role in the decision making process. Insurers understand that there are large challenges for their customers as well. Now is the time for insurance advertisers to instill confidence, trust and loyalty with consumers.

Centro’s Experience Includes Partnerships with 100 Insurance Advertisers on 700+ Campaigns CHICAGO, IL – September 27, 2013 – Centro (centro.net), ...