Ian Forrester, founder of creative effectiveness platform DAIVID, joins the podcast to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world.
Ian Forrester, founder of creative effectiveness platform DAIVID, joins the podcast to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.
Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.
Discover all the ways you can leverage digital video to create customer journeys that engage and inspire with this comprehensive guide.
A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.
AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?
For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.