Cannabis

Cannabis marketing expert Jane Frye shares how cannabis advertisers can adapt to signal loss and the cookieless future.

Here are three trends to help cannabis advertisers drive revenue while navigating the matrix of cannabis marketing regulations.

If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.

The cannabis and CBD market is booming! Here are seven things cannabis marketers should know about consumer behavior in 2023.

As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance your marketing strategy.

Nielsen's reaccreditation, diversity in publisher workforces, and more feature in this week's digest of top digital marketing content.

With cannabis players enjoying greater market opportunities, robust data management is core to future success. Learn more.

Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve next-level ROAS.

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.