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Aug 9 2023

7 Things to Know About Cannabis Consumer Behavior in 2023

The cannabis and CBD market is booming! Here are seven things cannabis marketers should know about consumer behavior in 2023.
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Cannabis Resources

5 Cannabis Consumer Personas to Know

As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance your marketing strategy.

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Scout: Google’s AI Sprint, Considerations for Cannabis Advertisers, and More 

Nielsen's reaccreditation, diversity in publisher workforces, and more feature in this week's digest of top digital marketing content.

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5 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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2023 Trends for Cannabis Marketers

With cannabis players enjoying greater market opportunities, robust data management is core to future success. Learn more.

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Cannabis Retailer Reaches Unprecedented ROAS with Basis DSP

Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve next-level ROAS.

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Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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The Ins and Outs of Cannabis Advertising Today

Episode 27 of our AdTech Unfiltered podcast went in-depth on all things cannabis advertising—here are the best soundbites.

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Regulation-Compliant Cannabis Marketing: A How-To

While navigating cannabis marketing regulations might feel like reefer madness, marketers can minimize overwhelm by approaching them in three tiers: Federal, state, and platform-specific.

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Keeping Up with Cannabis Advertising

Learn why consumer education should be a priority for cannabis marketers, what first steps they should take before launching a campaign, and more.

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