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Pattern of cannabis leaves that's out of focus on the left-hand side of the image, and gradually grows into focus moving towards the right-hand side of the image
Jan 24 2024

Cookieless Advertising for Cannabis Marketers

Cannabis marketing expert Jane Frye shares how cannabis advertisers can adapt to signal loss and the cookieless future.
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Cannabis Resources

2024 Trends for Cannabis Marketers

Here are three trends to help cannabis advertisers drive revenue while navigating the matrix of cannabis marketing regulations.

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Regulation-Compliant Cannabis Marketing: A How-To

If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.

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7 Things to Know About Cannabis Consumer Behavior in 2023

The cannabis and CBD market is booming! Here are seven things cannabis marketers should know about consumer behavior in 2023.

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5 Cannabis Consumer Personas to Know

As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance your marketing strategy.

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Scout: Google’s AI Sprint, Considerations for Cannabis Advertisers, and More 

Nielsen's reaccreditation, diversity in publisher workforces, and more feature in this week's digest of top digital marketing content.

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5 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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2023 Trends for Cannabis Marketers

With cannabis players enjoying greater market opportunities, robust data management is core to future success. Learn more.

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Cannabis Retailer Reaches Unprecedented ROAS with Basis DSP

Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve next-level ROAS.

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Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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