As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five consumer personas to enhance your marketing strategy.

Nielsen's reaccreditation, diversity in publisher workforces, and more feature in this week's digest of top digital marketing content.

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

With cannabis players enjoying greater market opportunities, robust data management is core to future success. Learn more.

Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve next-level ROAS.

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

Episode 27 of our AdTech Unfiltered podcast went in-depth on all things cannabis advertising—here are the best soundbites.

While navigating cannabis marketing regulations might feel like reefer madness, marketers can minimize overwhelm by approaching them in three tiers: Federal, state, and platform-specific.

Learn why consumer education should be a priority for cannabis marketers, what first steps they should take before launching a campaign, and more.