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Sep 16 2026

How Economic Uncertainty Is Changing Consumer Behavior—and How Brands Can Adapt

As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
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Industry News Resources

TikTok Advertising in 2026: What Questions Remain Post-Sale?

While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.

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Special Report: AI and the Future of Advertising Industry Jobs

In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...

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What a “US Version” of TikTok Could Mean for Advertisers

The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.

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What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.

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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.

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Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

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Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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The APRA: What Advertisers Need to Know

If passed into law, the APRA would establish the first national data privacy framework in the US. How could this new legislation impact digital advertising?

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