Industry News Archives - Page 3 of 76 - Basis Technologies
Resource Center

Industry News

Mar 17 2025

2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.
Read More

Industry News Resources

Scout: TV Advertising Tumult, the State of the US Ad Industry, and More

Generative AI regulation, target ROAS adjustment strategies, and more feature in this week's list of top digital marketing content.

Read More
Scout: Google’s First US Antitrust Case Kicks Off, Meta Considers a New Revenue Stream, and More

Chrome's new “Enhanced Ad Privacy” functionality and more feature in this week's list of top digital marketing content.

Read More
Convergent TV Advertising During in its Most Dramatic Season Yet

How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.

Read More
Scout: Record-Breaking CTV Ad Spend, How Agencies are Using AI, and More

AI regulation predictions, everything you should know about in-housing, and more feature in this week's list of top marketing content.

Read More
Scout: Fraying Threads, Declining Time with Linear TV, and More

Brand safety threats on social media, made-for-advertising sites, and more feature in this week's roundup of top digital marketing content.

Read More
Scout: Programmatic Ads at the Movies, CTV Transparency, and More

Hesitance around generative AI, cannabis consumer behavior, and more feature in this week's roundup of top digital marketing content.

Read More
Scout: Apple Privacy Shifts, Hollywood Strikes Shaping TV Advertising, and More

Marketers' feelings on generative AI, Meta privacy updates, and more feature in this week's digest of top digital advertising content.

Read More
Innovations in Search and Social [July 2023]

Threads' rapid growth, Google's new ad tools, YouTube's revenue, and more feature in this month's list of search and social news.

Read More
How Will AI Shape the Future of Digital Advertising?

AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?

Read More
chevron-down