AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?
AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?
For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.
See how generative AI is poised to shape the future of marketing and advertising in this comprehensive research report, featuring exclusive survey findings.
Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.
Holiday advertising recommendations, a new guide to retail media, and more feature in this week's digest of top digital advertising content.
Reddit protests, Google's AI ads, Meta's performance tools, and more feature in this month's list of search and social news.
We called on three Basis Technologies experts to share their biggest takeaways from Q1/Q2, and to share their predictions for Q3/Q4.
TV upfront budgets, a new lawsuit against Google, and more feature in this week's list of top digital marketing content.
Cultural representation, the future of identity, and more feature in this week's digest of top digital marketing content.