Resource Center

Industry News

A legislator reviews draft legislation that could impact the digital advertising industry
Jun 4 2024

The APRA: What Advertisers Need to Know

If passed into law, the APRA would establish the first national data privacy framework in the US. How could this new legislation impact digital advertising?
Read More

Industry News Resources

Scout: Record-Breaking CTV Ad Spend, How Agencies are Using AI, and More

AI regulation predictions, everything you should know about in-housing, and more feature in this week's list of top marketing content.

Read More
Scout: Fraying Threads, Declining Time with Linear TV, and More

Brand safety threats on social media, made-for-advertising sites, and more feature in this week's roundup of top digital marketing content.

Read More
Scout: Programmatic Ads at the Movies, CTV Transparency, and More

Hesitance around generative AI, cannabis consumer behavior, and more feature in this week's roundup of top digital marketing content.

Read More
Scout: Apple Privacy Shifts, Hollywood Strikes Shaping TV Advertising, and More

Marketers' feelings on generative AI, Meta privacy updates, and more feature in this week's digest of top digital advertising content.

Read More
Innovations in Search and Social [July 2023]

Threads' rapid growth, Google's new ad tools, YouTube's revenue, and more feature in this month's list of search and social news.

Read More
How Will AI Shape the Future of Digital Advertising?

AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?

Read More
A Skeptic’s Guide to Generative AI

For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.

Read More
Generative AI and the Future of Marketing

See how generative AI is poised to shape the future of marketing and advertising in this comprehensive research report, featuring exclusive survey findings.

Read More
Advertising on Snapchat: What Marketers Need to Know

Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.

Read More
chevron-down