Aug 3 2023
Ryan Manchee

Scout: Apple Privacy Shifts, Hollywood Strikes Shaping TV Advertising, and More


Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 7/28/23 – 8/3/23 to stay ahead of the curve:

As strikes halt Hollywood projects, the TV ad industry is on the line [:04]

With production stoppages and delays disrupting the release of new TV content, advertisers are having a tougher time reaching their target audiences and investing in new advertising opportunities. Learn more about how the ongoing Hollywood strikes are impacting the TV advertising industry.

What Apple’s iOS 17 privacy shift means for marketers [:05]

Apple’s next iOS update is buzzing with more user customization, a new mindfulness app, and...Link Tracking Protection. The new feature will strip user-identifiable data from URLs within Apple apps like Safari Private Browsing, Messages, and Mail and may make it tougher for advertisers to thoroughly measure campaign success.

Meta to seek user consent for targeted ads in the EU [:01]

In other news on the data privacy front: In an effort to meet evolving regulatory requirements in the EU, social media behemoth Meta announced that they will begin asking users for their consent before using their data for targeted advertisements.

Generative AI and the Future of Marketing [:20]

Whether you’re a generative AI skeptic or a ChatGPT enthusiast, this next-generation tech is proving to be a powerful disruptive force in the digital advertising world. This eye-opening report details how marketing and advertising professionals from top agencies, B2B and B2C companies, non-profits, and publishers feel about generative AI’s impact on the industry.

Test Your Digital Advertising Knowledge!

Show off your marketing chops with our question of the week. This week’s hot topic: Threads (the up-and-coming new sewcial social media app from Meta).

How long did it take Threads to reach 100 million users?

A. One month

B. Two weeks

C. Five days

D. 12 hours

Get the answer, plus news on the latest innovations in search engine marketing and social media, right here.

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