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Nov 27 2024

Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
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Industry News Resources

Your Favorite Blog Posts From 2023

Digital ad pros were all in on several topics this year. From AI to CTV to privacy and more, see the articles that proved most popular.

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Innovations in Search and Social [November 2023]

Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.

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Innovations in Search and Social [October 2023]

TikTok’s Google integration, Meta and Amazon’s AI capabilities, and more feature in this month’s list of search and social news.

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Digital Advertising is Under the Spotlight. How Will the Industry React?

Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.

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Scout: Increased Transparency in Streaming Metrics, Meta’s New Gen AI Tools, and More

Holiday shopping trends, made for advertising sites, and more feature in this week's list of top digital marketing content.

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Innovations in Search and Social [September 2023]

Holiday shopping insights, new social ad tools, YouTube trends, and more feature in this month’s list of search and social news.

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Scout: The Future of TikTok, AI Data Privacy Solutions, and More

The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.

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Scout: TV Advertising Tumult, the State of the US Ad Industry, and More

Generative AI regulation, target ROAS adjustment strategies, and more feature in this week's list of top digital marketing content.

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Scout: Google’s First US Antitrust Case Kicks Off, Meta Considers a New Revenue Stream, and More

Chrome's new “Enhanced Ad Privacy” functionality and more feature in this week's list of top digital marketing content.

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