Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
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Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.
Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!
Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve next-level ROAS.
Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic in-housing ecosystem.
Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more
From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.
A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...
Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.