Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

Where higher education once relied upon in-person facilities and offerings, they must now find ways to advertise their services to a world that’s increasingly virtual.

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

Take an in-depth look at 10 tactics designed to help super-charge SEM campaigns for higher education advertising.

When a small private college decided that its digital media strategy wasn't making the grade, it sought a new digital ...

In 2014, Americans spent an estimated $307 billion on travel. This figure seems lofty until you see the projected $337 ...