Resource Center


Student learning virtually from laptop surrounded by books and backpack
Sep 12 2023

School’s In: The New Rules for Successful Higher Education Marketing

Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.
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Education Resources

What is the College Enrollment Cliff, and What Can Higher Education Marketers Do About It?

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

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Creating Personalized Customer Experiences with Advertising Automation

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

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2023 Trends for Education Marketers

From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.

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Industries in Flux: State of Education

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

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How to Launch Successful SEM Campaigns for Higher Education

Take an in-depth look at 10 tactics designed to help super-charge SEM campaigns for higher education advertising.

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#CentroInAction: College Taps Centro to Boost Recruiting the Digital Way

When a small private college decided that its digital media strategy wasn't making the grade, it sought a new digital ...

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The Big Bucks of Summer Spending: Travel and Back to School

In 2014, Americans spent an estimated $307 billion on travel. This figure seems lofty until you see the projected $337 ...

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