2024 will be a critical year for colleges and universities. Here are three trends marketers can use to set their institutions apart.

Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

Take an in-depth look at 10 tactics designed to help super-charge SEM campaigns for higher education advertising.

When a small private college decided that its digital media strategy wasn't making the grade, it sought a new digital ...

In 2014, Americans spent an estimated $307 billion on travel. This figure seems lofty until you see the projected $337 ...