Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising industry. It is increasingly embedded in the very core of creative, media, and strategy functions, reshaping workflows and redefining skill sets.
While much of the focus on AI has been a celebration of its efficiency benefits, its impact extends far beyond speed. AI is now performing tasks once thought to be the sole domain of human talent, including copywriting, analysis, data optimization, strategic planning, and more. For some, this signals a historic opportunity: a chance to reallocate human expertise toward higher-level strategy, relationship building, and brand development. To others, it’s a flashing red warning light, raising concerns around oversight, originality and, perhaps most alarmingly, a potentially devastating effect on marketing and advertising jobs.
Regardless of sentiment, the shift of responsibilities between humans and AI is taking place in real time—and the pace is accelerating.
For this special report, we surveyed marketing and advertising professionals and conducted interviews with thought leaders from top agencies and brands to gauge how AI is transforming the advertising industry workforce, and to identify those ways the technology is poised to further affect advertising jobs in the coming years. It contains exclusive data, insights, and recommendations for navigating the AI revolution that is transforming the advertising industry.
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