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Aug 20 2025

How AI Is Transforming Creative Effectiveness

Ian Forrester, founder of creative effectiveness platform DAIVID, joins the podcast to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world.
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Creative Resources

15 Best Practices for Higher CTA Conversions

For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.

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What Is Digital Out-of-Home Advertising?

Digital out-of-home advertising (or DOOH advertising) is a unique and agile way to reach consumers. Find out what it is and why it's important.

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Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content

Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.

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Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!

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Six Trends and Best Practices for Travel Marketers in 2022

We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.

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Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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SXSW Reflections: Brands Can’t Afford Inauthenticity

According to SXSW speakers representing US and global brands across industries, authenticity is a brand attribute that companies must be more conscientious and intentional about.

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Programmatic Advertising in 2022: 7 Trends to Know

From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.

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How Marketers Can Build and Maintain Brand Loyalty

In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the competition.

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