Ali Mack, VP of AdTech at Experian, joins the podcast to explore how marketers can stay adaptive in a fragmented identity ecosystem.
Change is constant. Consumers’ preferences are always evolving, and this nearly two-year long global pandemic has accelerated that evolution and brought about major shifts to many elements within the digital marketing world.
Now, digital marketers, businesses, and brands alike must take bigger moves and more creative, automated, authentic, and inclusive ways to connect with their audiences.
Want to stay ahead of the curve? Read through these trends to know and watch as you strategize for a successful 2022.
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