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Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 1/20/23 – 1/26/23 to stay ahead of the curve:
How are agencies and digital studios innovating with artificial intelligence developments related to content and creative? This piece provides a variety of examples—from automating manual processes, to monitoring for brand safety, to one agency that’s even launched an AI “internship program” with two virtual interns (Aiko and Aiden...get it?)
Google is having one heck of a bad week: Just days after laying off 12,000 people, the search giant was hit with a brand new antitrust case. The US Justice Department officially filed its second federal suit against the search giant, alleging that the company abused its dominance to shut out competitors in digital advertising—and, if successful, could force Google to sell off much of its advertising technology business.
The House of Mouse has fired the latest shot in the great streaming wars, revealing plans to amp up their targeting capabilities on Disney+ later this year. Between rising usage, fresh inventory, and this type of improved targeting, connected TV sure is looking like an appealing channel these days...
Speaking of CTV: A recent study showed huge percentage leaps in preference and brand recall for less-traditional connected TV ads. “Marketers should lean into new ad formats that create a more valuable and enjoyable experience for maximum impact,” the report notes.
With marketing budgets getting tighter and consumers increasingly stressed, advertisers could use a little extra reassurance. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed. Learn all about this streamlined way to tap into premium inventory with this thorough and helpful overview.
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