Most Americans are already sold on the American dream—however, with the 2008 housing crash etched in most consumers' memories, marketing a global real estate company is not without challenges.
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Most Americans are already sold on the American dream—however, with the 2008 housing crash etched in most consumers' memories, marketing a global real estate company is not without challenges.
Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering.
As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account.
In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.
In the digital world, technology and trends are constantly in flux—some are so powerful, they become best practices, while others ...
A good video ad strategy is a necessity to stay competitive in digital advertising. Here are 9 video ad hacks for user engagement.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Marketers know they need to be active on social media, but what exactly does that mean? Sure, it's important to ...
We hear the term artificial intelligence daily, but what exactly does it mean? How does it apply to marketing? Learn everything you need to know about AI.
From appealing to emotions to discovering new ways to target audiences, we explore five ways you can optimize the customer experience.
Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.