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Jul 11 2024

Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.
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Creative Resources

The Pillars of Performance, Part 2: Channel

Mobile has created over one million hours of potential reach in the U.S. every day. One million. That’s no Austin ...

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September 1st Spells Digital D-Day for Adobe Flash

An industry-wide countdown is on. Like it or hate it, the end of Adobe Flash is upon us. Adobe’s Flash ...

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The cross-channel journey, powered by programmatic.

Yesterday we talked about the always addressable consumer and the terms associated with building a cross-channel strategy. So now what? How ...

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The always addressable customer is here, there, and everywhere. Are you?

As we forge ahead into Q3, it’s abundantly clear that digital ad spend will likely exceed the already bullish predictions ...

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Embracing The Live Streaming Revolution

Live streaming is one of the newest opportunities in social sharing. But what is it and should marketers take notice? ...

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Mobile and Programmatic Are a Dominant Combination 

Earlier last week we announced that Centro was teaming up with the AMA to host a webinar, “Essential Tips for Programmatic ...

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RTB Zeitgeist: Finding Creativity In The Age Of Programmatic

Republished from the SiteScout blog. Creativity in the age of programmatic is possible. Programmatic can offer new and exciting creative ...

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Going Green Earns Returns

As we approach the 45th anniversary of Earth Day, one thing remains for certain – consumers want sustainability. Today, they ...

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The Story Your Brand Needs to Tell

In the data-driven world of digital advertising, most marketers aren’t aware of how powerful storytelling can be. We are witnessing ...

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