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Jul 11 2024

Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.
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Creative Resources

Why Predictive Advertising is the Future of Digital Marketing

Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

If you’re looking for new terms that can form the basis of your PPC campaigns, check out these 16 keyword research tactics.

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How to Optimize Your Quality Score for AdWords in 7 Steps

A high Quality Score gives limited budgets the opportunity to outrank high bidders. Here's what you need to know to optimize your AdWords Quality Score.

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Q&A: Paid Social

We received a lot of questions during our April 3T paid social webinar. Because we like to keep these bite-sized ...

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Creative Showcase: How to Make Your Digital Campaigns Stand Out

With the rise of automated buying in digital media, it can often feel like technology has replaced human optimization and ...

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The Right Person, Time & Place Means Nothing Without the Right Creative

Read more on the HubSpot Blog

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Gaining Exposure: How Quality Repetition Builds Reputation

If you’re anything like me, you probably need to hear about or see an idea a couple of times to ...

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The Pillars of Performance, Part 3: Execution

There’s an age-old debate around the merits of marketing versus brand advertising. Marketers claim: “Creative is not valuable unless it ...

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The Pillars of Performance, Part 2: Channel

Mobile has created over one million hours of potential reach in the U.S. every day. One million. That’s no Austin ...

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