The Right Person, Time & Place Means Nothing Without the Right Creative

In this new era of AI-led digital advertising, creative has become a critical point of human control and ingenuity.

Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.

Ian Forrester, founder of creative effectiveness platform DAIVID, joins the podcast to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world.