How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
We’re rapidly approaching the first holiday of the season and all of us in the media industry are knee-deep in last minute campaign activity. Before you lose yourself completely in the flurry, don’t forget to take time to assess the actual performance of the campaigns you’ve planned so diligently.
Are you hitting your KPIs? How are your conversions looking? Any more traffic to that website?
We know the holidays can be fast-paced for many reasons, not the least of which is your media plan. To help you out, we’ve put together a quick holiday checklist to ensure that your campaigns are giving you the gift of performance. Go ahead and run those numbers, we’ll take it from there.
Access our holiday ebook here!