As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
In the digital world, technology and trends are constantly in flux—some are so powerful, they become best practices, while others never should have existed in the first place. Read five digital media trends that won't make the cut in 2019.
E-books established themselves as the go-to way for companies to showcase authority in their industries several years ago. Over time, they've become one of the most popular lead-generating elements, as businesses offered them free in exchange for that oh-so-valuable personal contact information.
Due to the number of smartphone users expected to hit, companies have to switch the way they offer information to their audiences because wordy e-books simply don't translate well on the small screens of mobile devices.
What should agencies/brands be offering instead? Scrollable, shareable content, such as:
White papers and e-books still have value, but they'll no longer be the standard way to share information.
Organic reach has been on the decline for several years now. In fact, in 2016, organic reach on Facebook was estimated to be around—a drop from 16 percent just four years prior. Now, with several years’ separation since that near-nothing number was reported, organic reach on Facebook will likely be immeasurably small in 2019.
Back when it was acceptable to simply have words on a webpage to rank well with search engines—keyword stuffing and blogs that didn't offer any value were fine. If you're still doing this in 2019, you will be killing your chances of ranking well on SERPs (search engine results pages). You will also probably be irritating your audience to the point of no return.
To remedy this, don't focus on the quantity of content you're putting out to the world, but rather, the quality. Every post you create should mean something to your audience—otherwise, it shouldn’t take up valuable real estate on the internet. One post every week or two weeks that's filled with a substantial amount of relevant, useful, information is worth far more than a bunch of meaningless words every few days.
Words are important, but they're not the only things that make you rank well in the land of search engine optimization. You have to reduce bounce rates, decrease load times and increase backlinks to reputable sites. If you’re only focused on words, your SEO will surely fall in the rankings.
Let’s face it, fake reviews are just bad for business. Consumers can sniff them out a mile away, and big brands like Amazon are doing their due diligence to ensure they don't infiltrate the true meaning of honest reviews.
If you’re considering employing a fake-review strategy, we implore you to put your energies elsewhere.
Sticking with outdated digital media trends can be incredibly detrimental to the reputation of your business or brand. Refine your reach with a comprehensive digital media platform and request a demo from our Centro team. We can't wait to show you how we're changing the world of digital media!