Selling the American Dream

Most Americans are already sold on the American dream—however, with the 2008 housing crash etched in most consumers' memories, marketing a global real estate company is not without challenges.

As VP of Marketing & Media Strategies at RE/MAX, James Schwartz oversees digital marketing, media, and creative services for over 6,800 offices and 100,000+ agents. He is tasked with attracting and retaining realtors by providing innovative marketing tools that work - to close deals and help clients buy and sell properties in more than 100 countries.

In this episode, James shares the primary challenges of operating within a crowded and competitive marketplace and how RE/MAX utilizes digital strategies to make it easy for realtors to get in front of prospective buyers and sellers.