Digital out-of-home advertising (or DOOH advertising) is a unique and agile way to reach consumers. Find out what it is and why it's important.
Most Americans are already sold on the American dream—however, with the 2008 housing crash etched in most consumers' memories, marketing a global real estate company is not without challenges.
As VP of Marketing & Media Strategies at RE/MAX, James Schwartz oversees digital marketing, media, and creative services for over 6,800 offices and 100,000+ agents. He is tasked with attracting and retaining realtors by providing innovative marketing tools that work - to close deals and help clients buy and sell properties in more than 100 countries.
In this episode, James shares the primary challenges of operating within a crowded and competitive marketplace and how RE/MAX utilizes digital strategies to make it easy for realtors to get in front of prospective buyers and sellers.