Nearly every business was hit hard during the pandemic, and for healthcare brands, this was no exception. How have the most successful of healthcare businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

Learn how St. Elizabeth Healthcare leveraged Basis Technologies' omni-channel DSP to drive breakthrough digital media performance.

When COVID-19 hit early last year, the world of healthcare marketing seemed to come to a halt. Media budgets and ...

While few brands remain untouched by the impacts of COVID, healthcare marketers have been uniquely challenged to repeatedly adapt their ...

Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

We explore why tools like natural language processing can give health insurers a clear edge over their competitors.

A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts ...

“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of ...