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Health & Pharma

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Jan 25 2023

What’s Worse Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads.

For healthcare marketers, combatting misinformation online is a necessity. Here are strategies advertisers can use when it happens.
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Health & Pharma Resources

Vertical Viewpoint: Conquering Challenges as a Healthcare Brand

Nearly every business was hit hard during the pandemic, and for healthcare brands, this was no exception. How have the most successful of healthcare businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

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Why St. Elizabeth Healthcare Loves the Basis Technologies Customer Experience

Learn how St. Elizabeth Healthcare leveraged Basis Technologies' omni-channel DSP to drive breakthrough digital media performance.

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How Has COVID-19 Changed Healthcare Advertising?

When COVID-19 hit early last year, the world of healthcare marketing seemed to come to a halt. Media budgets and ...

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Digital Strategies for Healthcare Marketers

While few brands remain untouched by the impacts of COVID, healthcare marketers have been uniquely challenged to repeatedly adapt their ...

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Centro and Adstra’s Cookieless Solution for Advertisers to Reach Audiences

Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...

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Industries in Flux: State of Pharma and Healthcare

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

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Utilizing Natural Language Processing in the Health Insurance Industry

We explore why tools like natural language processing can give health insurers a clear edge over their competitors.

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#CentroInAction: A Digital Shot of Adrenaline For a National Healthcare Network

A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts ...

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How programmatic firms deal with complex pharmaceutical laws

“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of ...

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