Vertical Viewpoint: Conquering Challenges as a Healthcare Brand

Part Two of the Vertical Viewpoint mini-series:
Retail |  Healthcare | Finance | Cannabis

Nearly every business was hit hard during the pandemic, and for healthcare brands, this was no exception. How have the most successful of healthcare businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

Centro’s Laura Perritte will share how healthcare brands can conquer challenges related not just to their competition, but their industries, evolving consumer behaviors, and the changing media landscape.

Over 30 minutes, you will learn: 

• What new and accelerated industry trends exist 
• How changes in customer behavior impact media planning 
• Where challenger brands should invest in innovative advertising strategies