Wednesday, Apr 28th 2021
Ryan Manchee

Vertical Viewpoint: Conquering Challenges as a Healthcare Brand


Laura Perritte

SVP, Client and Media Services

Part Two of the Vertical Viewpoint mini-series:
RetailHealthcare | Finance | Cannabis

Nearly every business was hit hard during the pandemic, and for healthcare brands, this was no exception. How have the most successful of healthcare businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

Centro’s Laura Perritte will share how healthcare brands can conquer challenges related not just to their competition, but their industries, evolving consumer behaviors, and the changing media landscape.

Over 30 minutes, you will learn: 

  • What new and accelerated industry trends exist 
  • How changes in customer behavior impact media planning 
  • Where challenger brands should invest in innovative advertising strategies 

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

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Laura Perritte

SVP, Client and Media Services

As the SVP of Client and Media Services at Centro, Laura leads a team of over 140 digital media strategists across our offices in the US and Mexico. After spending 9 years on the agency side, Laura originally joined Centro in 2011 as an Account Manager for one of our first brand-side clients with an in-house media team. She has since lead Media Services for our Midwest Region, and re-joined Centro in 2018, after spending a year as VP of Media for SapientRazorfish. Laura’s experience includes leading media strategy and investment for brands across the Healthcare, QSR, CPG and Education categories.