Greg Dolan joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet the marketing challenges of today.
Part One of the Vertical Viewpoint mini-series:
Retail | Healthcare | Finance | Cannabis
Nearly every business was hit hard during the pandemic, and for retail brands, this was no exception. How have the most successful of retail businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?
Centro’s Page Kelley shares how retail brands can conquer challenges related not just to their competition, but their industries, evolving consumer behaviors, and the changing media landscape.