Vertical Viewpoint: Conquering Challenges as a Finance Brand - Basis Technologies
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Wednesday, May 12th 2021
Ryan Manchee

Vertical Viewpoint: Conquering Challenges as a Finance Brand

Featured:

April Weeks

EVP, Media Services and Operations

Part Three of the Vertical Viewpoint mini-series:
Retail |  Healthcare | Finance | Cannabis

Nearly every business was hit hard during the pandemic, and for finance brands, this was no exception. How have the most successful of finance businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices? 

Centro’s April Weeks shares how finance brands can conquer challenges related not just to their competition, but their industries, evolving consumer behaviors, and the changing media landscape.

Over 30 minutes, you will learn: 

  • What new and accelerated industry trends exist 
  • How changes in customer behavior impact media planning 
  • Where challenger brands should invest in innovative advertising strategies 

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

April Weeks

EVP, Media Services and Operations

April Weeks has been partnering with Fortune 500 brands for 20+ years to develop omnichannel media investment strategies. Her team of 300+ media professionals assembles holistic solutions combining advertising technology, subject matter expertise and activation proficiency across all digital channels including mobile, programmatic, paid search and social, and CTV. April has been cited in industry outlets such as Adweek, eMarketer and MediaPost. A change-management leader, April has led Centro’s convergence of specialized capabilities, expertise and knowledge into one integrated team. She has served in leadership roles at IPG and Omnicom agencies. Accolades include the IPG Organic Growth Initiative Award and an Effie Award.

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