Kill the Budget Drain in Your Media Plan: How Outdated Brand Safety Strategies Quietly Waste Your Spend 

The way people consume media has splintered across platforms. But many of the brand safety signals used to determine where ads should and shouldn't appear haven't kept pace. As a result, advertisers are excluding valuable inventory, missing relevant audiences, and paying for impressions that meet technical safety standards but fail to deliver real performance. 

In this webinar, Sara Maskivish, SVP of Market Enablement - Verification at Protected by Mediaocean, joins host Noor Naseer to unpack what modern brand safety and suitability strategies require. They’ll explore how a smarter approach to brand safety and suitability can help advertisers balance scale, relevance, and risk while improving the effectiveness of every media dollar.

What you'll learn: 

• How outdated content classification and keyword-based approaches unnecessarily reduce reach and efficiency 
• How to identify media environments that earn real attention rather than simply meet minimum visibility standards 
• Ways to improve media quality through brand suitability, without sacrificing campaign performance 
• What advertisers should consider when evaluating the true value of impressions across an increasingly fragmented digital ecosystem