Vertical Viewpoint: Conquering Challenges as a Cannabis Brand - Basis Technologies
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Wednesday, May 26th 2021
Ryan Manchee

Vertical Viewpoint: Conquering Challenges as a Cannabis Brand

Featured:

Emily Steele

Group VP, Client and Media Services, West

Part Four of the Vertical Viewpoint mini-series:
Retail |  Healthcare | Finance | Cannabis

Nearly every business was hit hard during the pandemic, and for cannabis brands, this was no exception. How have the most successful of cannabis businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices? 

Centro’s Emily Steele will share how cannabis brands can conquer challenges related not just to their competition, but their industries, evolving consumer behaviors, and the changing media landscape.

Over 30 minutes, you will learn: 

  • What new and accelerated industry trends exist 
  • How changes in customer behavior impact media planning 
  • Where challenger brands should invest in innovative advertising strategies 

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

Emily Steele

Group VP, Client and Media Services, West

Emily is the Group Vice President, of Client & Media Services in the West and has been with Centro for 5 years and is based in Denver. Emily’s background began 15 years ago at MMGY – an international tourism and hospitality agency based in Kansas City, MO. She has since worked at Helzberg Diamonds executing paid email campaigns, and Booyah Online Advertising as an Account Director. Prior to joining Centro, Emily most recently worked at Trueffect, a first party ad server. When Emily isn’t working, she is spending time with her two daughters, and husband, running, skiing, biking, and attempted to keep her household organized.

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