A Basis expert explores some of the biggest opportunities in the pharmaceutical marketing landscape today.
Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux miniseries, we'll address how specific verticals are pivoting in real-time to adapt. Each week, we’ll focus on a different industry, and share strategies based on consumer trends and changes in media consumption.
Part three of Industries in Flux features Centro's EVP of Media Services and Operations, April Weeks, and National Director of Programmatic Solutions, Lindsey Freed.
Our experts share how programmatic has changed the way pharma and healthcare companies speak to their consumers, as well as the dos and don’ts of leveraging data and programmatic technology to activate the right segments.