Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
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From device preferences to generational behaviors, to shopping trends—consumer habits post-COVID are reshaping the new normal. Consumers are relying on mobile more than ever before and Gen X and Boomers' adoption of technology has been accelerated. Download the infographic below to review digital trends and device preferences one-year post-pandemic.
Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.