From device preferences to generational behaviors, to shopping trends—consumer habits post-COVID are reshaping the new normal. Consumers are relying on mobile more than ever before and Gen X and Boomers' adoption of technology has been accelerated. Download the infographic below to review digital trends and device preferences one-year post-pandemic.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
Five conditions determine launch success in 2026, from category research to audience expansion strategy.
Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.
