Greg Dolan joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet the marketing challenges of today.
From device preferences to generational behaviors, to shopping trends—consumer habits post-COVID are reshaping the new normal. Consumers are relying on mobile more than ever before and Gen X and Boomers' adoption of technology has been accelerated. Download the infographic below to review digital trends and device preferences one-year post-pandemic.
Greg Dolan joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet the marketing challenges of today.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
In a time when there’s a tech solution for nearly everything, learn why it’s critical to build a strategic foundation before adding new tools.