Health and pharma marketing expert Katherine Mitton shares how health and pharma advertisers can adapt to signal loss and the cookieless future.
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“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of programmatic at ad software developer Centro.
Read more in Digiday about pharmaceutical advertising with programmatic tactics.
Health and pharma marketing expert Katherine Mitton shares how health and pharma advertisers can adapt to signal loss and the cookieless future.
Learn more about the needs of pharmaceutical customers, plus how to market to them with relevance in this competitive industry.
Mixed-funnel media strategies, leveraging historical performance, and marketing to HCPs will be key to campaign success in 2024.