For healthcare marketers, combatting misinformation online is a necessity. Here are strategies advertisers can use when it happens.
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“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of programmatic at ad software developer Centro.
Read more in Digiday about pharmaceutical advertising with programmatic tactics.
For healthcare marketers, combatting misinformation online is a necessity. Here are strategies advertisers can use when it happens.
The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.
Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to deliver personalized ad experiences.