Health and pharma marketing expert Katherine Mitton shares how health and pharma advertisers can adapt to signal loss and the cookieless future.
A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts and improve visibility across regions and service lines. The network, with hundreds of disconnected and decentralized online appointment hubs, decided to drive consumers to a single-service portal for all appointment scheduling, but needed a way to alert consumers to this change.
That's where Centro came in. Due to our vast digital expertise, we were able to educate the client on best practices for successful digital campaigns.
And the results speak for themselves:
To read more about how we executed this campaign, download our case study.