How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
Praxis provided patient recruitment support for a clinical trial to treat Covid-19. They asked their CSM and Basis Technologies’ Managed Services team for help with strategy, set-up, and optimizations. With assistance from their CSM, it was easy to access Hulu’s premier inventory. Basis’ Platform Deals helped them explore inventory they wouldn’t have otherwise considered.
Generate awareness about the trial to enroll participants; reach a wide audience at an optimal CPM.
The eligibility criteria, and time-window to participate in the study are very stringent.
Courtney Walczak, Media Planner & Buyer, Praxis
"By using Algorithmic Optimization, there were fewer manual optimizations involved, which allowed for more time to work on analyzing performance."