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A new health and wellness company focuses on programmatic, search, and social and achieves a 40% brand lift and 224% increase in website traffic among the health-conscious consumer.
Providing premium all-in-one vitamins for adults and kids, this California-based preventative health and wellness company needed an experienced digital media partner to help them navigate and develop an impactful advertising strategy and campaign to drive their brand launch. The wellness industry faces a double-edged sword: its products have never been more popular, but it is a highly competitive and oversaturated category, making it challenging for new brands to impact market share.
To meet these needs, the brand teamed up with Basis Technologies to leverage their award-winning Media Strategy and Activations team to design and implement a massive two-phased effort to maximize awareness and sales across the audience segments in select markets.