Jan 19 2023
Ryan Manchee

Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content 


Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 1/13/23 - 1/19/23 to stay ahead of the curve: 

TikTok could open its algorithm to regulators, breaking a major dam for social media [:02] 

TikTok has managed to float above the ad spend slowdown, growing its ad revenues by 139.9% during a year that was a more than a bit chaotic for social media. But flying so close to the sun has its consequences, and under pressure from regulators, TikTok has promised the US government “some degree of oversight” into its algorithm.  

WTF is the IAB’s Multi-State Privacy Agreement? [:10] 

With five new US state-level privacy laws taking effect this year, privacy compliance officers have their work cut out for them. To aid companies in complying with the varying requirements, the Interactive Advertising Bureau (IAB) has created a framework called the Multi-State Privacy Agreement. This video from Digiday demystifies the situation. 

Second programmatic supply chain study reveals ‘big step forward’ in transparency [:04] 

A new programmatic transparency study from PwC and UK-based trade org ISBA shows that transparency in programmatic advertising has increased since 2020, with unattributable spend dropping from 15% to 3%. The study also found that advertisers have gotten more sophisticated in terms of managing supply and adtech, so go on! Give yourself a pat on the back. 

For Healthcare Marketers, Building Customer Relationships Is Crucial [:06] 

Sky-high costs. Misinformation online. The rise of digital care. In the wake of COVID-19, healthcare marketers have a variety of challenges (and opportunities!) to grapple with. What they shouldn’t lose sight of: building trusting relationships with their consumers. 


Want a monthly digest of all the best Scout content delivered straight to your inbox? Sign up for the Basis Scout newsletter! 

Get Basis Scout