Digital Sea Change: 2023 Trends - Basis Technologies
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Wednesday, Dec 14th 2022
Ryan Manchee

Digital Sea Change: 2023 Trends

Featured:

Noor Naseer

VP of Media Innovations and Technology, Basis Technologies

Kaitlin O'Brien

Manager, Media Innovations and Technology, Basis Technologies

2023 is set to bring a host of major changes to digital marketing—and with them, some serious headwinds for advertisers. From new privacy regulations to increasing consumer expectations to emerging channels to stormy economic forecasts, there’s a lot for brands and agencies to navigate.

But where there is change, there is also opportunity, and for savvy marketers willing to evolve with the transforming media landscape, 2023 could be quite a year. In this webinar, Basis Technologies’ Media Innovations and Technology team, Noor Naseer and Kaitlin O’Brien, discuss those opportunities and offer guidance on how best to capitalize on them.

You’ll learn:

  • What you can do today to reach audiences in the future
  • How to keep up with the consolidating streaming landscape
  • Ways to amplify your brand message through audio
  • The keys to powering media through times of uncertainty

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Looking for more trends content? Check out basis.net/trends and our 2023 trends report today! 

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

Noor Naseer

VP of Media Innovations and Technology, Basis Technologies

Noor Naseer is VP of Media Innovations and Technology at Basis Technologies. She leads client thought leadership and innovative media strategy development and she guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends. Noor has written for, and been cited in, industry outlets including Adweek, MediaPost, Advertising Week, and Multichannel News. She has spoken at events for the 4As and the American Marketing Association and she also hosts the adtech podcast, AdTech Unfiltered. Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University with an M.S. in Integrated Marketing.|Kaitlin O’Brien is a Manager on the Media Innovations and Technology team at Basis Technologies. Prior to joining Basis, she oversaw programmatic media buying at biosciences company, Thermo Fisher Scientific. As a boomerang employee at Basis, she’s spent the bulk of her career crafting digital media strategies for clients. She has a deep interest in emerging tech, its implications for our world, and how clients can successfully navigate and activate on these new opportunities.

Kaitlin O'Brien

Manager, Media Innovations and Technology, Basis Technologies

Kaitlin O’Brien is a Manager on the Media Innovations and Technology team at Basis Technologies. Prior to joining Basis, she oversaw programmatic media buying at biosciences company, Thermo Fisher Scientific. As a boomerang employee at Basis, she’s spent the bulk of her career crafting digital media strategies for clients. She has a deep interest in emerging tech, its implications for our world, and how clients can successfully navigate and activate on these new opportunities.

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