If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.
2023 is set to bring a host of major changes to digital marketing—and with them, some serious headwinds for advertisers. From new privacy regulations to increasing consumer expectations to emerging channels to stormy economic forecasts, there’s a lot for brands and agencies to navigate.
But where there is change, there is also opportunity, and for savvy marketers willing to evolve with the transforming media landscape, 2023 could be quite a year. In this webinar, Basis Technologies’ Media Innovations and Technology team, Noor Naseer and Kaitlin O’Brien, discuss those opportunities and offer guidance on how best to capitalize on them.