Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.
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Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.
Today, news broke that Google has delayed the release of third-party cookie-blocking in Chrome until late 2023. Here's our take.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Ever since Google announced it would be disabling third-party cookies in its Chrome browser, the advertising world has been waiting anxiously to see what technology will take their place as the go-to digital identity solution. Is Google FLoC the replacement for third-party cookies marketers and advertisers have been searching for?
How prepared are you for a privacy-first future? Get recommendations for how you can create a healthy media operation, how to prepare for a future with different identifiers, and specific action plans for your programmatic, search and social campaigns.
Here's everything you can do to prepare your DSP, Social, and Search Campaigns for the loss of third-party cookies.
At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Take a look at some of the privacy-focused steps that tech companies and government bodies have taken over the past several years, building up to the expected “death” of third-party cookies by 2022.