Host Noor Naseer and guest Vince Voiro explore all things identity resolution, covering what data is needed to enable it and more.
Amidst industry challenges—from ongoing privacy regulations to the deprecation of third-party cookies and restricted use of Apple’s IDFA—marketers and publishers alike are seeking a sustainable solution for maintaining identity and addressability across the open internet.
In this Basis Institute webinar, learn what it means to build first-party relationships with consumers and why it is imperative to create an ecosystem built on trust. Join us and long-time Basis Technologies partner, LiveRamp, for a special presentation and discussion on delivering better business outcomes today without reliance on third-party cookies or device identifiers.
LiveRamp is recognized as a global leader in identity resolution, enrichment, and translation, connecting data across thousands of enterprises, publishers, technology platforms, data owners, and agencies safely and securely.