With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.
Amidst industry challenges—from ongoing privacy regulations to the deprecation of third-party cookies and restricted use of Apple’s IDFA—marketers and publishers alike are seeking a sustainable solution for maintaining identity and addressability across the open internet.
In this Basis Institute webinar, learn what it means to build first-party relationships with consumers and why it is imperative to create an ecosystem built on trust. Join us and long-time Basis Technologies partner, LiveRamp, for a special presentation and discussion on delivering better business outcomes today without reliance on third-party cookies or device identifiers.
LiveRamp is recognized as a global leader in identity resolution, enrichment, and translation, connecting data across thousands of enterprises, publishers, technology platforms, data owners, and agencies safely and securely.