Get Ahead of the Holidays: Your June Jumpstart to Q4 Wins - Basis Technologies
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An image showing a woman holding her phone and credit card, likely doing some holiday shopping during the summer to get ahead of the rush.
Wednesday, Jun 25th 2025
1:00PM ET / 12:00PM CT / 10:00AM PT
Noor Naseer

Get Ahead of the Holidays: Your June Jumpstart to Q4 Wins

Featured:

Maggie Nemoy

VP, Research and Insights

Kelly Boyle

Group VP, Strategic Business Outcomes

Consumer trends don’t take a summer vacation, and the 2025 holiday season is already coming into focus. This year, shoppers are balancing caution with celebration, and forward-thinking brands and advertisers are planning now to craft intentional campaigns that resonate.    

In this webinar, Basis’ VP of Research & Insights, Maggie Nemoy, and Group VP of Strategic Business Outcomes, Kelly Boyle, join host Noor Naseer to deliver and discuss a 2025 holiday forecast—breaking down key trends, strategies, and best practices to help advertisers meaningfully connect with consumers during the upcoming holiday season. 

We’ll explore trends including: 

  • How shoppers are walking the line between budgeting discipline and increased spending 
  • The growing influence of social commerce on holiday purchases 
  • The role of digital platforms in driving gift discovery, particularly for younger audiences 
  • Why brand values are playing a bigger role in consumer decisions 
  • How political and economic uncertainty is poised to shape holiday shopping behavior 

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

Maggie Nemoy

VP, Research and Insights

Maggie has been with Basis for 8 years where she is the VP of the Research & Insights team. The R&I team is responsible for producing actionable and insightful pieces on key verticals and audiences based on both syndicated and proprietary media research data. Throughout Maggie's career at Basis, she has been heavily involved in the conception and growth of the team's work and the company's first research panel, ImpactIQ.

Kelly Boyle

Group VP, Strategic Business Outcomes

As the head of the Strategic Business Outcomes team, Kelly leads the media strategy and effectiveness practice focused on driving business outcomes for Basis clients. With insatiable curiosity, deep industry experience, and strategic prowess, Kelly helps clients tackle tough questions, overcome challenges, and achieve real results.

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